Mgr, Priority Brand & Eng (PFS - Retail Wealth Management Services ) Mgr, Priority Brand & Eng (PFS - Retail Wealth  …

Hong Leong Bank Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Hong Leong Bank Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Mgr, Priority Brand & Eng (PFS - Retail Wealth Management Services )
*For internal staff please apply internal transfer via HRMS ( with the information below:
JR number: Refer to the above Job Number next to position tittle
Location Code: MYMHL10000
Department Code: MY10006921

Designation Code: MPBE

To establish marketing strategies for brand building, event management and business growth for Priority and Private Banking

Functional (job responsibilities)

• Formulate, develop and rollout Priority Banking (PB) and Private Banking (PV) value proposition, segment marketing, branding and communication to support business growth and improve market share.
• Take brand ownership, translate brand strategies into brand plan, positioning and strategies
• Design, develop and rollout customer privileges and benefit to support customer value proposition
• To improvise localised marketing and localised events for all PBCs nationwide
• Contribute constructively and creatively in the planning and implementation stages of all marketing activities and events to drive maximum sales, loyalty and awareness
• Negotiate event deals, discounts, branding synergies on behalf of the organization and identify cost savings
• Identify business opportunities through strategic tie-up with partners (lifestyle, property, education and other industries)
• Ensure timely execution and production of key deliverables including event and marketing activities within the budget
• Measure and report performance of all marketing activities and assess against goal on ROI and KPI
• Ensuring superior customer experience through events and engagement
• Effectively in customer communication through ATL, BTL, digital, social medial, direct marketing etc.
• Post event/ marketing activities analysis. Monitor and analyze performance to ensure results are on track, identify the problems/ issues and recommend solutions
• Special project deployment

Managerial (team/group responsibilities)
• Establish and maintain strong working relationships with internal and external parties
• Effective event planning and execution
Organizational (organizational responsibilities)
• Build up PB branding
• Growth PB revenue
• Build up PB liquid asset and total footing
• A&P expense management

• Degree/ Diploma holder, preferably Marketing/ PR
• 3-5 years working experience in Advertising/Events related industries/banking/ financial institutions, preferably related to Marketing/ Mass comm/ PR/ Event management etc
• Faultless record of corporate event planning, designing, arranging and coordination every detail of various types of events such as conference, client appreciation events, roadshow, promotion trade show, business meeting and social events.
Special Skills
• Strong communication skills for dealing effectively with all types of personalities
• Superb organization skills, ability to priorities, multi tasking, lead, solve problems effectively
• Good team player, detail oriented, creative and resourceful