• Competitive
  • Kuala Lumpur, Malaysia
  • Permanent, Full time
  • Citibank Berhad
  • 2019-04-25

Marketing Intermediate Analyst

Marketing Intermediate Analyst

  • Primary Location: Malaysia,Wilayah Persekutuan,Kuala Lumpur
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 19000202


Description

Marketing Intermediate Analyst

Key Responsibilities:
  • Use a consumer-centric approach to execute marketing and communication plans that offer relevant and differentiated solutions to selected key consumer segments.
  • Develop and execute end-to-end marketing and communication plans for product launch and promotion campaigns, from planning to briefing to concepts to execution to post-evaluation.
  • Manage overall agency (ATL, BTL, digital, media) deliverables to effectively meet the marketing & communication objectives.
  • Drive the evolution of the marketing mix to reflect digital as a key focus area, including search engine marketing and social media.
  • Capitalize on the opportunity to drive the agenda of digital channels, both from relevance and customer journey to increase new digitally acquired customers.
  • Work with stakeholders to ensure that all content within Citi owned assets are updated, accurate and current.
  • Manage a variety of touchpoints (owned, earned, paid) across multiple channels including branch and digital to deliver consistent and impactful communications for business results.


Qualifications

Qualifications and Competencies:
  • Candidate must possess at least a Bachelor's Degree, or Professional Degree in Business Administration, Marketing, Mass Communications, or equivalent
  • 5 years of experience in marketing handling branding communications, advertising and promotions preferably in the banking industry, or equivalent
  • Strong executional skills with display of strategic thinking skills and is result oriented
  • Independent and a good team player
  • Ability to multitask and to perform under pressure
  • Strong command in written and spoken English and Bahasa Malaysia
  • Computer literate with good Microsoft skills
  • Good interpersonal skills and able to interact with people at all levels