Manager, Strategic Partner Management Manager, Strategic Partner Management …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Manager, Strategic Partner Management
Manage strategic partnerships and implement marketing programs with existing & new merchants to achieve division's objectives of driving card billings.

Strategy & Planning:
  • Launch and track marketing programs for partnership usage to boost up credit card spending at merchant's end and drive additional benefits to the card members.
  • Work closely with key business partners to explore marketing tie-up opportunities and work on thematic / tactical campaigns within the category to increase visibility.
  • Develop and execute marketing plans for respective partners as well as to co-ordinate with vendors and agencies on communications, ATL and BTL communications of each campaign.
  • Manage program A&P expenses and ensure programs and processes are executed effectively and efficiently.
  • Ensure marketing programs comply with compliance and branding guidelines as well as to obtain approval from all relevant parties for each marketing campaigns.
  • Conduct review of marketing programs with merchants to analyze the campaign response as well as return of investment.
  • Cross selling of payment products to increase On-Us card spend.
  • Undertake any duties assigned by Management from time to time.
  • Facilitating payment processes and meet the budgeted expenses.


Qualifications
  • Candidate a graduate with either a Degree or professional qualifications.
  • Minimum 5 years of related working experience or in the areas of sales, marketing, customer loyalty.
  • Good understanding on the dynamics of building a network of merchants and partnerships.
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