Manager, Credit Card & Unsecured Loan Analytics

  • Competitive
  • Kuala Lumpur, Malaysia
  • Permanent, Full time
  • Hong Leong Bank Berhad
  • 19 Feb 18 2018-02-19

Manager, Credit Card & Unsecured Loan Analytics

HLB is embarking on a comprehensive multi-year regional BIG DATA and Analytics transformational journey encompassing products, channels and services across the different markets. We are looking for people with previous decision science and marketing analytics experience to lead different initiatives focused on improving customer acquisition, product cross sell and revenue enhancement across various consumer banking products.

Job Descriptions

  • Support the Credit Card and Personal Loan product teams to identify acquisition and sales growth opportunities and develop strategies towards increasing sales, profitability, customer retention and cross-sell.
  • Manage real time campaigns to ensure campaign is set up correctly and performance is optimized
  • Perform analysis and generate leads through extensive data mining of Enterprise Data Warehouse, internal and external databases using statistical software e.g. SPSS, SAS
  • Develop segmentations across customer base such as revolver/ transactor segment, card lifecycle, etc. and analyze product revenue, fee revenue, profitability, etc.
  • Manage relationships with the business partners across Product, Marketing, Finance and Risk to ensure on time delivery of projects and reporting

  • Degree in Actuarial studies, Banking/Finance, Business, Marketing, Mathematics/Statistics or related disciplines
  • At least 5 years of relevant working experience
  • Experience in SAS Programming, Enterprise Guide, SQL and MS Excel and Datawarehouse preferable but not mandatory
  • Strong analytical skills, highly numerate and proactive
  • Good interpersonal and communication skill