Manager, Campaign Analyst Manager, Campaign Analyst …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Last application, 07 Feb 20
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Last application, 07 Feb 20
Competitive
Manager, Campaign Analyst
Manage and lead a team of Campaign and Lead Management Analyst to support Retail Financial Services marketing campaigns

Strategy and Planning
  • Manage and support stakeholders requirements to provide business value creation through
  • Customer and Marketing Intelligence initiative
  • Guide Campaign Management team to develop business models to refine the campaign
  • performance
  • Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders buy in
  • Develop Campaign and Lead Management team with business acumen from the analytic insights
  • Manage and optimize Campaign and Lead Management resources and skill set to produce quality deliverables
Business Performance and Management
  • Campaign Performance
  • Percentage of accurate reporting and analysis
  • Percentage of direct marketing campaigns delivered within budget and deadlines
  • On-time completion of other assignments
  • Training hours clocked + delivered

Key Performance Indicators
  • Campaign Performance
  • Percentage of accurate reporting and analysis
  • Percentage of direct marketing campaigns delivered within budget and deadlines
  • • On-time completion of other assignments
  • • Training hours clocked + delivered


Qualifications
  • Quantitative Bachelors degree or quantitative work experience; plus min 3 years experience in marketing data analysis
  • Strong background in data manipulation/analysis (including transactional data)
  • Experiential knowledge of Direct Marketing techniques with strong business acumen
  • Basic knowledge of statistical techniques and campaign management systems (i.e. SAS, SPSS)
  • Experience in marketing research, direct marketing and/or marketing analytics
  • Good interpersonal and communication skills
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