Manager, CPWP - Card Portfolio Management & Usage MY Manager, CPWP - Card Portfolio Management & Usage  …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Manager, CPWP - Card Portfolio Management & Usage MY
Key Responsibilities


  • Implement initiatives and campaigns to drive early month on book activation and engagement to drive healthy customer activity ratio.

  • Timely tracking, fulfilment and post-campaign-analysis (PCA) of initiatives and campaigns to ensure targets are met and identify areas of improvement via test and learn.

  • Ensure all initiatives and campaigns implemented are approved by relevant internal stakeholders prior to implementation.

  • Conduct regular competitor benchmarking to ensure campaign strategies are align to market and that of business objective.

  • Proactively identify opportunities to improve and to enhance customer activation and engagement journey based on existing customer experience and analytics.

  • Work closely with stakeholders to meet the business objective and business target for customer activation across channels.


Qualifications
Bachelor's degree in finance related discipline
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