Manager - Content Management Manager - Content Management …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Manager - Content Management
  • To manage the creation and proliferation of highly relevant, segment-specific content to CIMB's customers, using a variety of digital channels (websites, digital assets including CIMB Clicks, electronic direct mailers, social media, chat platforms) to reach audiences in a targeted manner.
  • Content strategy and planning - work with Product and Segment teams to create highly relevant content which is specific to the diverse needs of customer and non-customer audiences
  • Customer engagement - use content strategies to build connections with customers across different life stages, forming the foundations of customer advocacy and sustained growth of customer lifetime value
  • Brand differentiation - employ content strategies to differentiate the "CIMB Experience" from the competition by positioning CIMB as a bank who understands and addresses the aspirations and concerns of its customers
  • Editorial and agency engagement - work with agencies to outsource copywriting, and perform editorial functions to optimise content


Qualifications
  • Candidate should have qualification either Diploma, Degree or professional certificate.
  • Excellent thought process in generating write-up and content for digital and online platforms.
  • Good understanding on customer and human behaviour in attracting attention and disseminating message in a concise and effective manner.
  • Excellent stakeholder management skill and team player.


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