Executive, Campaign Analyst Executive, Campaign Analyst …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Executive, Campaign Analyst
Support end to end campaign management automation processes which include campaign leads generation, fulfillment, develop and generate in-depth analysis of the campaign performance through campaign analysis, profiling to marketing modeling to maximize campaign performance.

Key Responsibilities

  • Understand and document stakeholders marketing and campaign requirements
  • Develop marketing modeling to identify business opportunity for stakeholders
  • Close monitor and track of the campaign performance to enable closed-loop marketing process to refine the campaign criteria
  • Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders understanding
  • Maintain up-to-date and relevant analysis on the area related to the assigned focus area
    · Perform end-to-end campaign automation process from campaign design, requirements, lead extraction, distribution, fulfillment, campaign tracking, campaign analysis and criteria refinement to achieve campaign objective.

• Bachelor's Degree or Professional Qualification in the relevant discipline (IT, Business Information System,

Statistics, Mathematic, Data Science, Modelling)
• SAS Certified Analyst
• > 2 years experience in a Campaign Management / Database Marketing role.

Technical/Functional skills/Soft skills

• Experience working with Campaign Management Tools such as SAS Customer Intelligence Studio or Ab Initio
• Working knowledge of SAS (must have)
• Proficient with MS Office products including Word, Excel, Access, Power Point
• Understands marketing processes involved in campaign management.
• Experience with experimental design and developing statistically valid tests
• Experience in streamlining and automating campaign management process from lead generation to tracking.
• Good communication skills to present findings from campaigns to senior management