Director, Customer Value Management Director, Customer Value Management …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Director, Customer Value Management
  • To deliver an integrated, cross-product approach towards customer value management and customer segmentation by positioning highly personalised value propositions to customers at relevant times during onboarding and over customers' life cycle with the Bank.
  • Lead a team to deliver the following:
  • Work with Decision Management team to employ data-driven approach towards identifying and acting upon key moments in customers' life cycles and daily transactions
  • Project-manage key initiatives related to multi-channel customer engagement encompassing both online and offline touchpoints
  • Develop value propositions which are relevant to respective segments, employing a cross-channel, cross-product and cross-functional approach
  • Coordinate bank-wide efforts to achieve Consumer Banking's vision of creating a Segment of One i.e. where every customer is treated as his/her own segment and every communication or offer is personalised to suit their respective interests and needs at the appropriate time.


Qualifications
  • Proven track record in creating added value initiative towards existing products/services.
  • Strong leadership skills.
  • Understand and appreciate on importance of data and insight in designing cost effective and efficient added value initiative towards customer segment and life cycle.
  • Strong project management and coordination skill.


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