Digital Marketing Manager

  • Competitive
  • Kuala Lumpur, Malaysia Kuala Lumpur Kuala Lumpur MY
  • Permanent, Full time
  • OCBC Bank (Malaysia) Berhad
  • 23 May 18 2018-05-23

Digital Marketing Manager

Responsibilities:

Reporting to the Head of Marketing, you will be responsible for developing and managing the digital marketing strategy for the entire consumer banking to drive brand awareness and customer acquisition effectively.

You will manage a range of digital media including the official website and social media channels, ensuring that design and content are aligned with business objectives, based on proven customer journey mapping and SEO compliant with the latest search algorithms.

You will also be managing all digital media buys and oversee the targeting, grouping and tracking of digital ads across all platforms to ensure sufficient reach and effectiveness.
*LI-LCH

Qualifications
Requirements:
• Collaborative, resourceful and passion to push the boundaries
• Explore and experiment latest technologies to gain a competition edge
• Minimum 5 years of working experience relevant to digital marketing/ web development
• Knowledge in CSS,JS & Bootstrap
• Knowledge on Google Doubleclick Campaign Manager, Google Tag Manager, Google Analytics, Google Search Console,
• Excellent communication and people management skills