Digital Banking Manager, Digital Sales Digital Banking Manager, Digital Sales …

Standard Chartered Bank Malaysia Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Standard Chartered Bank Malaysia Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Digital Banking Manager, Digital Sales
About Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.

To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.

We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.


The Role Responsibilities
  • Advocate for digital advertising technology and digital strategies for online marketing and sales.
  • Build and liaise with digital vendors to develop a robust supply network of digital advertising and marketing capabilities.
  • Develop a holistic digital approach in building brand presence and revenues through various online platforms - web, mobile, social, search and future technologies.
  • Develop marketing intelligence through campaign analytics on and off the website.
  • Manage marketing campaigns for conceptualization, to fulfillment and post campaign analysis.
  • Optimization of digital spends on the cost-per-acquisition program i.e. analyzing on-going campaign performance on a daily basis and able to suggest macro and micro changes to maximize sales and business efficiency.
  • Tracking the performance and analyzing of leads drop off to ascertain cause and effect.
  • Maintain and manage all aspects of the online acquisition medium e.g. online forms.
Key Roles

  • Responsible for conceptualization and execution of all online activity for all products and services offered online.
  • Driving robust YoY growth of digital adoption by our customers for our digital services.
  • Collaboration with Product/Segment/Compliance/Legal/Marketing/Group in the development of digital sales and marketing campaigns.
  • Lead liaison with media and creative agency for all campaigns
    • Preparation and delivery of campaign brief to media and creative agencies
    • Development and monitoring of digital media plan and schedule
    • Ensuring ad and media quality to meet campaign goals
    • Responsible for the management of all creative assets used in the campaigns
  • Ensuring product and service sales campaigns compliance with internal and external rules and regulations
  • Performing regular competition scan and compiling current business intelligence

Apply now to join the Bank for those with big career ambitions.
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