Data Analyst Data Analyst …

OCBC Bank (Malaysia) Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
OCBC Bank (Malaysia) Berhad
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Data Analyst
  • Work alongside the Group Customer Analytics teams to support development, execution & tracking of data driven marketing campaigns for the Consumer Banking Division

  • Regular interaction with product and channel managers to understand their business objectives. Proactive recommendation on how you think data & analytics could help them achieve their marketing goals.

  • Develop targeting marketing campaigns to drive relevant communications to OCBC's customers & front-line channels

  • Design of Campaign Reporting & Post-Campaign Analysis solutions to track effectiveness and uplift of Marketing activity.

  • Some use of more advanced analytical modelling techniques to predict & optimise customer and portfolio outcomes


Qualifications
  • Minimum 2 years hands-on experience working in an analytical marketing team - actively using Campaign Management software and/or dashboard design, model building. Banking industry experience not necessary.

  • Strong experience in Campaign Management function - with hands-on experience of a leading tool from the likes of Unica, Adobe, SAS. Awareness of Direct Marketing concepts such as A:B Testing, Event Based Marketing.

  • Strong hands-on skills in analytical tools like EDW, SQL, Qlik/Tableau, SAS, Python.

  • Knowledge of modern infrastructure/ tools like Hadoop, Talend, Spark is a plus.

  • Excellent communication skills with the ability to articulate complex solutions to non-technical users.

  • Energetic personality with an innovative, self-starting spirit. Someone that likes to ask "why?"
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