Customer Experience Campaign Manager Customer Experience Campaign Manager …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Customer Experience Campaign Manager
Strategy and Planning
  • Manage and support stakeholders requirements to provide business value creation through Customer and Marketing Intelligence initiative.
  • Guide Campaign Management team to develop business models to refine the campaign performance.
  • Conduct analytically-intensive tasks to generate campaign findings, insights and recommendations for stakeholders buy in.
  • Develop Campaign and Lead Management team with business acumen from the analytic insights.
  • Manage and optimize Campaign and Lead Management resources and skill set to produce quality deliverable.


Business Performance and Management
  • Campaign Performance / Tracking - Handle end-to-end campaign process which includes pre-campaign, campaign execution and post campaign analysis.
  • Perform test and learn.
  • Manage stakeholder management.


Qualifications
  • Quantitative Bachelors degree or quantitative work experience; plus min 5 years experience in marketing data analysis.
  • Strong background in data manipulation/analysis (including transactional data).
  • Experiential knowledge of Direct Marketing techniques with strong business acumen.
  • Basic knowledge of statistical techniques and campaign management systems (i.e. SAS, SPSS).
  • Experience in marketing research, direct marketing and/or marketing analytics.
  • Good interpersonal and communication skills.
Close