Associate Director, Islamic Customer Value Propositions and Segmentation
About Standard Chartered
We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It's about showing how you embody our valued behaviours - do the right thing, better together and never settle - as well as our brand promise, Here for good.
We're committed to promoting equality in the workplace and creating an inclusive and flexible culture - one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
§ Develop Saadiq product communication material (e.g. brochures, placemats and sales materials covering Deposits, Wealth, and Personal Finance. This is to ensure that staff are properly equipped to present Saadiq products.
§ Develop 'Marketing Materials for new wealth management products' comprising of brochures, bunting's, posters, eDM, sms, smart banners, website for Premier One-i offered by Saadiq and distribute it to all Branches/RMs & other campaigns.
§ To Coordinate briefings with all Distribution Channels i.e.BM 's; Distribution Business Manager; Sales; Distribution Regional Manager's; Saadiq Distribution BM's & CM's; PIB RM's; Distribution PFC_CSR; Saadiq Distribution PFC RM; Saadiq Priority RM's for rolled out campaigns.
§ Work closely with concerned stakeholders for timely completion of deliverables as agreed in Malaysia Retail Saadiq Strategy.
§ Work with Syariah team to ensure Campaigns rolled out are shariah compliant due to leverage model.
§ Visit branches (Saadiq & conventional). Co-ordinate with all branches to ensure Saadiq products are available and staff is appropriately trained and selling those products.
§ To work with Client Experience "CE " team to resolve Saadiq customer's issues.
§ IA Conversation Cases - (calculation) & responding to customer queries. (Project Manager) Business
§ Develop MIS deck for monitoring business performance and ensure timely submission.
§ Work closely with Client Acquisition (e.g. Telemarketing team) team to ensure they are trained and selling Saadiq products.
§ Enhance deposit proposition by adding new product features (e.g. takaful, other tie-ups) to make it competitive with conventional offering and other products available in the market.
- Launching of Premier One-i
- Launching of Premier Legacy
- Launching of My Dream Campaign Processes
§ To follow processes on execution of all campaigns.
§ To work with Retail Analytics for data upload. Risk Management
· Responsible for identifying, assessing, monitoring, controlling and mitigating risks to the Group. Also, an awareness and understanding of the main risks facing the Group and the role the individual plays in managing them.
· Ability to interpret the Group's financial information, identify key issues based on this information and put in place appropriate controls and measures. Governance
§ Ensure website is updated, as per Shariah and Product guidelines, for Saadiq page with Saadiq specific content.
§ Proactively escalate any business or governance issues and log it in Phoenix as appropriate.
§ Ensure timely completion of all open items in Phoenix.
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