Assistant Vice President, CPWP - Card Usage & Portfolio Management MY Assistant Vice President, CPWP - Card Usage &  …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Assistant Vice President, CPWP - Card Usage & Portfolio Management MY
· Grow the Bank's market share of credit card portfolio, billings and formulate campaigns that maximizes the portfolio's profitability.

· Plan, develop and implement strategic usage loyalty campaigns and programs to grow cards billing and receivables to achieve the business and financial objectives.

· Constantly monitor and review the cost of loyalty, redemption and provision against forecast/budget.

· Monitor the performance of reward redemption and ensuring accuracy of management reporting.

· Drive campaigns via omni-channel approach effectively with optimum marketing cost.

· Engage and work interdependently with internal stakeholders and strategic partners to continuously enhance the Bank's Loyalty program to increase customer engagement, deliver superior rewards, increase revenue and reduce attrition.

· Enhance overall customer experience by reviewing and ensuring robust processes and workflows are in place to increase the efficiency and effectiveness of the Bank's Loyalty programs.

· Monitor and ensure adequate resources for effective and efficient daily Loyalty operational activities

· Continuously work closely with loyalty management vendor to review effectiveness of loyalty program, renew yearly redemption items and align usage loyalty programs with strategic business objectives .

Qualifications
Recognized university degree in Banking / Business / Marketing or other related discipline
· Min 7 years working experience preferably in banking industry

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