Assistant Manager, Customer Value Management Assistant Manager, Customer Value Management …

CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Last application, 16 Jan 20
Competitive
CIMB Malaysia
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Last application, 16 Jan 20
Competitive
Assistant Manager, Customer Value Management
To deliver an integrated, cross-product approach towards customer value management and customer segmentation by positioning highly personalised value propositions to customers at relevant times during onboarding and over customers' life cycle with the Bank.

  • Work with Decision Management team to employ data-driven approach towards identifying and acting upon key moments in customers' life cycles and daily transactions.
  • Project-manage key initiatives related to multi-channel customer engagement encompassing both online and offline touchpoints.
  • Develop value propositions which are relevant to respective segments, employing a cross-channel, cross-product and cross-functional approach.
  • Coordinate bank-wide efforts to achieve Consumer Banking's vision of creating a Segment of One i.e. where every customer is treated as his/her own segment and every communication or offer is personalised to suit their respective interests and needs at the appropriate time.


Qualifications
  • Candidate should have qualification in either Diploma, Degree or professional certificate.
  • Strong interest towards understanding and gaining insight customer behaviour and preference in relates to customer action and decision.
  • Analytical and strong desire to learn.
  • Good team player.
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