Assistant Manager, Customer Segmentation & Channel Marketing Assistant Manager, Customer Segmentation & Channel  …

Prudential
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Prudential
in Kuala Lumpur, Kuala Lumpur, Malaysia
Permanent, Full time
Be the first to apply
Competitive
Assistant Manager, Customer Segmentation & Channel Marketing
At Prudential, we understand that success comes from the talent and commitment of our people. Together, we have a shared vision in securing the future of our customers and our communities. We strive to build a business that you can shape, an inclusive workplace where everyone's ideas are valued and a culture where we can thrive together. Our people stay connected and tuned in to what's happening around us, keeping us ahead of the curve. While focused on the long-term, we look to the future to bring growth, development and benefit to everyone whose lives we touch.

JOB SCOPE:

•Development of key marketing campaigns for internal customers through cross-sell, up-sell, event trigger based, pricing and product bundling framework.
•Supporting SM, Marketing & Campaign Management on meeting marketing APE/API targets to support on the overall company business growth.
•Post-marketing campaign analysis to improve on key marketing campaigns to yield productive customer segments.

JOB SCOPE:
  • Development of key marketing campaigns for internal customers through cross-sell, up-sell, event trigger based, pricing and product bundling framework.
  • Supporting SM, Marketing & Campaign Management on meeting marketing APE/API targets to support on the overall company business growth.
  • Post-marketing campaign analysis to improve on key marketing campaigns to yield productive customer segments.


PRINCIPAL DUTIES & RESPONSIBILITIES:
  • Execute marketing campaigns with sizeable, strong proposition and quality leads for agency distribution channel.
  • Work with key stakeholders to implement the marketing initiatives.
  • Driving extensive project management on each marketing campaign to ensure timely delivery of campaign launch effectively and efficiently.
  • Conceptualizing marketing programs and plans to ensure continuity and innovation for campaign launches for respective customer segments throughout.
  • Activating and driving on ground campaign awareness through sales channel.
  • Engagement with AD team to drive all marketing campaign and deliver the results. Inclusive of working with agency force/distribution at ground.


JOB SPECIFICATION
  • Degree in Business, Marketing, Economics or related disciplines.
  • Minimum 3 years working experience in the financial services or insurance industry, preferably in the function of marketing campaign.
  • Well versed in insurance product.
  • Proficient in written and spoken English and Bahasa Malaysia.
  • Meticulous with the ability to work under pressure.



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