Not your everyday company

Lemonade completely reinvented how insurance works. As a customer-centric tech company, we created an insurance experience that is smart, instant, and delightful.

At Lemonade, you'll be working with a group of like-minded makers, who get a kick out of moving fast and delivering great products. We surround ourselves with some of the smartest, most motivated, creative people who are filled with positive energy and good karma.

Unlike most publicly traded companies, we're nimble and efficient. We take pride in the fact that we still think and operate like a startup. We don't care much about titles and hierarchy and instead focus on innovation, bold moves, and challenging the status quo.

We're built as a lean, data-driven organization that relies on a common understating of objectives and goals to provide teams with autonomy and ownership. We don't like spending our days in meetings and we skip committees altogether. At Lemonade, there's no such thing as going over someone's head. We have zero tolerance for bureaucracy, office politics, and lean-back personalities.

As a Public Benefit Corporation and a certified B-Corp, we deliver environmental and social impact using our products and tech. Through our Giveback program, we partner with organizations such as the ACLU, New Story, The Humane Society, Malala Fund, American Red Cross, 360.org, charity: water, and dozens of others, and have donated millions towards reforestation, education, animal rights, LGBTQ+ causes, access to water, and more.

Awarded 'best workplace'

Best Workplace and Best-Led Company by Inc. Magazine

"World Changing" by Fast Company

Recognized as a World Changing Idea by Fast Company Magazine

Ranked #1 Home insurance in America

Won best renters and homeowners insurance in America by US News, and others

Best Pet Insurance in America

Rated "Best Overall Pet Insurance" by Better Homes & Gardens

Rated 4.9 on the App Store

Among the highest rated apps of all time

What you're applying for

We're looking for a Senior Director of Brand Marketing to own how Lemonade shows up in the world, our positioning, narrative, and brand systems, and to build one of the most admired consumer brands in financial services.

This role sits at the center of the Marketing team, partnering directly with our founders and executive leadership. You'll balance long-term brand building with short-term commercial impact, and serve as the executive voice on everything brand, across every market, channel, and touchpoint we operate in.

We believe two things matter for every leadership role at Lemonade: leadership that sets the bar for excellence, builds high-performing teams, and holds them accountable, and strategy that thinks several years ahead and turns ambitious plans into reality. These aren't buzzwords, they're how we actually work.

Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools.

In this role you'll:

• Own brand strategy end-to-end - positioning, narrative, voice, brand systems, and strategic communication - and serve as the internal authority on what's on-brand across every consumer touchpoint globally
• Spend significant time influencing founders, executives, and cross-functional leadership to ensure brand thinking is embedded in every major business decision
• Lead world-class integrated campaigns from strategy through execution, including director selection, external studio management, and founder feedback loops
• Concept and deliver non-traditional brand activations and experiential marketing tied to product moments
• Drive global brand strategy and tactics, including campaign localization, influencer briefs, and cultural adaptation
• Own brand health tracking, define KPIs like awareness, consideration, and distinctiveness, and translate measurement into actionable strategy and budget recommendations
• Build and lead the brand and creative team, setting the creative bar, running senior hiring, and mentoring the next generation of creative talent at Lemonade

What you'll need:

• Extensive leadership experience in brand marketing, brand strategy, or creative direction at a top-tier consumer brand or agency - you've built something iconic and people remember the work
• A proven track record bringing major, integrated brand campaigns to life from concept to screen, including work with external directors and production teams
• Experience scaling brand footprints internationally, with a sharp understanding of cultural nuance and market localization
• A highly analytical mindset with experience connecting brand metrics to business outcomes
• The ability to simplify complexity into compelling narratives and make strong creative decisions with incomplete information
• Exceptional taste - an uncompromising eye for positioning, copy, design, and storytelling, with the ability to articulate exactly why something is or isn't working
• Demonstrated ability to influence and align senior executives and cross-functional stakeholders around a brand vision
• Strong leadership skills with a track record of hiring, developing, and inspiring senior creative talent
• Ready to work in an office environment most days of the week.

Things to know...

Lemonade is an equal opportunity employer committed to diversity and inclusivity. We never discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you require reasonable accommodations due to religious beliefs, pregnancy, or disabilities, let us know at any time.