Vice President, Wealth Marketing

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • DBS Bank (Hong Kong) Limited
  • 20 Nov 17 2017-11-20

Vice President, Wealth Marketing

DBS. Living, Breathing Asia.

DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named "Asia's Best Bank" by The Banker, a member of the Financial Times group, and "Best Bank in Asia-Pacific" by Global Finance. The bank has also been named "Safest Bank in Asia" by Global Finance for seven consecutive years from 2009 to 2016.


  • Plan and implement marketing strategies and programs to drive the business priorities of wealth management under Consumer Banking Group
  • Lead the overall planning and formulation of marketing strategies for wealth management covering different products including deposits, mortgage, bancassurance and investments
  • Work closely with Product, Segment, Channel teams and other business stakeholders to plan and formulate/implement various product programs aligning their business objectives for customer acquisition, x-selling and product penetration
  • Drive digital positioning and & social media marketing with online as an integral focus in the overall marketing strategy.
  • Plan and develop effective and high quality marketing programs covering above-the-line and below-the-line activities in supporting various product / customer campaigns.
  • Foster a high level of branding disciplines with the team.
  • Strengthen the wealth proposition and build the brand image aligning the wealth continuum strategy.
  • Manage the marketing (ATL + BTL) budget effectively and strive for achieving cost savings and efficiencies.
  • Degree holder in marketing, communications, language or literature preferred
  • Minimum 10 years of relevant marketing experience in retail banking business or insurance industry, preferably in segment / investment product
  • With strategic mindset in understanding the business challenges and opportunities that can add value to the business
  • Able to drive innovation culture for the team
  • Capacity to build a risk management and control culture and ensure guidelines are adhered
  • Excellent communication, presentation, interpersonal and collaboration skills
  • Good analytical and project management skills

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.