VP / AVP, Digital Channel Management, Consumer Banking VP / AVP, Digital Channel Management, Consumer  …

DBS Bank Limited
in Hong Kong
Permanent, Full time
Be the first to apply
DBS Bank Limited
in Hong Kong
Permanent, Full time
Be the first to apply
VP / AVP, Digital Channel Management, Consumer Banking
Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.


  • Shape the overall product vision and roadmap for Digital Onboarding of Consumer Banking business to achieve the vision of 100% digital onboarding for HK and GBA

  • Be the internal and external evangelist for your products, helping stakeholders understand product benefits and unique selling proposition
  • Lead and oversees various digital acquisition journey across platforms to ensure consistency from online application till fulfilment
  • Responsible for end-to-end digital product launch to ensure timely and smooth rollout

  • Collaborating with different stakeholders who often have different set of concerns

  • Develop ideas to grow online channel share and conversion funnel across our digital platforms

  • Conduct small experiments to assess market acceptance and iterate continuously to achieve the desired outcome
    Drive customer immersions and champion the voice of customers by means of quantification (data) and qualification (verbatim) with any stakeholders
    Develop and implement product launch communications plan focus on increasing awareness and adoption of new Digital Products
    Support post-implementation tasks such as user training to touch-points, production problem investigation, post implementation review and escalation


  • Be highly aware of market trend, new technologies, new Fintech products and advisory technologies
  • Self-motivated, detail-oriented and take charge of responsibilities/area of duties assigned
  • Proficient in project & product management, customer experience, and compliance matters
  • Ability to adjust to constantly changing priorities and dynamic environment
  • Excellent communication skills to manage internal and external stakeholder
  • Customer centric with eye for details, to develop best in class digital customer journey
  • Result oriented to drive key metrics including Digital Value Capture, online channel share and revenue
  • Team player with good interpersonal skills
  • Fluent English and Putonghua
Key Performance Metrics

  • New to Product count

Product penetration
  • Transaction & Volume
  • Project Delivery for product enhancement
  • Digital Value Capture
  • Customer Feedback & 5-Star rating
  • Customer Journey - STP and Conversion
  • Online Channel Share
  • Product Revenue
Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

We regret only shortlisted candidates will be notified.
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