Senior UX Researcher Senior UX Researcher …

AIA Company Limited
new

in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
AIA Company Limited
new

in Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Senior UX Researcher
Bring your career aspirations to life with AIA!
• Ability to strategize and communicate planning of research for full stream(s) of digital products
• Independently and efficiently plan and conduct effective research activities for stream(s) of work (with minimum need of oversight and review from Research Lead)
• Act as lead to uncover and articulate actionable insights from research
• Independently prioritize time and efforts to deliver in line with key GTO initiatives and requests from relevant stakeholders
• Independently develop optimization goals and corresponding data improvements and reporting
• Connect business objectives and data technology
• Continuous up-skilling in research related methodology and technology as value add to the team
• Mentor and support junior team members
• Strong service-orientated attitude across stakeholder groups

Research - Execution (20%)
  • Independently propose clear and effective research plans and reach consensus with stakeholders
  • Independently execute and manage tests to validate hypothesis and uncover insights
  • Lead the decision to apply the correct methodology to different projects and stages to achieve insights in the most efficient manner.
  • Work with stakeholders to clearly define and prioritize user research questions and lead the creation of research materials
  • Work with local stakeholders and relevant platforms to coordinate all the logistics to carry out the planned research activities
  • Manage Insights and UX Strategy activities of assigned projects for on-time delivery
  • Able to handle multiple projects concurrently while balancing project work in terms of priority to the Business
  • Lead and manage articulated research timelines from planning to execution to reporting
  • Independently manage third party research vendors including assessing commercial requirements and logistics

Research - Synthesis (30%)
  • Lead articulation of research goals and work with data team to draw connection for post-launch/on-going monitoring
  • Strong ability to consolidate and present clear research and data findings to impact design and business decisions
  • research findings and brainstorm with business/product owners for future product/feature ideas

Measurement and Journeys (10%)
  • Identify current pain points, propose implementable solutions, and create optimal customer journeys together with UX designers
  • Independently propose measurable UX KPIs for assigned projects and reach consensus with stakeholders.
  • Own the complete view (document) of pain points identified and future product/feature ideas of assigned product, and systematically raise and review with stakeholders
  • Utilize insights to lead the creation and management of desired customer journeys
  • Improvement in app ratings for assigned projects
  • Identify and act on research opportunities for both new designs and current live platforms, and work with stakeholders on annual research planning
  • Be mindful of AIA's total digital eco-system and persistent live environments, and related user experience in planning

Stakeholder relationship management (20%)
  • Steer projects to the right direction from UX perspectives while meeting requirements from stakeholders
  • Guide as SME for BUs in research matters and enquiries
  • Positive feedback on assigned projects from customers and stakeholders
  • Effectively and independently handle conflicts and differences when they occur amongst GDE internal and other project stakeholders

Research - General Practice (20%)
  • Clearly identify purpose of different research projects and work with BUs to achieve related results
  • Stay informed and in tune with the latest developments within research methodologies, best practices, and trends
  • Independently lead minimum 1 Group wide research-based sharing

Financial and Non-Financial Measures:
  • Well-managed view of full journey for assigned project stream, capturing full view of experience (e.g. pain points, ideas for future improvements etc.)
  • Leverage position as key researcher to draw efficient learnings across BUs in research execution and recommendations
  • Independently propose measurable UX KPIs for all assigned projects and reporting of insights and results
  • Improvement in app ratings for assigned projects
  • Achieved agreed frequency in researches proposed and conducted (minimum on average once every two months, can be large or small)
  • Led a minimum of 1 Group wide research-based sharing (with support from Research Lead)
  • Positive feedback on assigned projects from customers and stakeholders


Build a career with us as we help our customers and the community live healthier, longer, better lives.

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