Senior Officer, Segment & Transaction Capabilities Development Senior Officer, Segment & Transaction Capabilities  …

Dah Sing Financial Group
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Dah Sing Financial Group
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Dah Sing Financial Group
Senior Officer, Segment & Transaction Capabilities Development
In this role, you will assist in driving the acquisition and portfolio growth for YOU Banking segment and Characters accounts.

Main Responsibilities:

  • Responsible for acquiring new customers, grow CASA balance and enhance product cross-selling in order to enhance the profitability of the segment
  • Develop marketing strategies and identify emerging and up-trending marketing channels for effective customers targeting
  • Collaborate with different business units, channels, operations and IT to ensure the smooth delivery of marketing campaigns and good customer experience
  • Plan and implement online and offline marketing programs, including marketing collaterals development, marketing intelligence, data analysis and expense management
  • Closely monitor campaign response and able to propose effective solutions to drive business results


To meet the challenge, you should have the following qualifications and attributes:

  • Degree holder preferably in Marketing or Business Administration
  • 2 years' experience in marketing or product management; experience in retail banking, digital banking, segment or credit card is preferable
  • Good team player with a strong sense of ownership and attention to details
  • Able to work under pressure and tight schedule
  • Good command of both written and spoken English and Chinese


Candidates with more experience will be considered for Assistant Manager.

Please note that only shortlisted candidates will be notified.

Company Overview

About Dah Sing Group

The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.

Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.

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