Senior Officer, Digital Commerce & Marketing Senior Officer, Digital Commerce & Marketing …

in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Senior Officer, Digital Commerce & Marketing
FWD spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan and Malaysia. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

FWD is the insurance business of investment group, Pacific Century Group. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies. While FWD Life Insurance Company (Bermuda) Limited (Incorporated in Bermuda with limited liability) has been affirmed 'A3' by Moody's and 'A' by Fitch, FWD General Insurance Company Limited has also received 'A' rating from Fitch, all with a stable outlook.

In Hong Kong & Macau, FWD has been providing quality services to around 504,000 customers with over 730 staff.

If you are looking for a company where can fuel your inspiration and cultivate your expertise, join us on our exciting journey.

As a Digital Commerce Specialist, he/she is to assist in developing and implementing innovative digital marketing strategies through online channel to achieve business goal. The key objective for this role is to identify the most valuable prospect through online channel. It requires strong analytic mindset plus fruitful understanding to the insight of the online behavior. The ideal candidate should be holding the experience not limited to digital commerce, but also the brand and marketing understanding as the integral part of experience delivery.

The Job
  • Plan and carry out the marketing initiative via digital platforms to strengthen the brand promotions.
  • Performance management especially on acquisition and the conversion rate
  • Optimize SEM campaigns via all digital channels
  • Coordinate with internal department and external vendors to implement digital commerce plan and strategies
  • Regular tracking and report on the performance and consumer behavior
The Person
  • Degree holder in Business, communication or related field
  • Dynamic and agile personality and flexible enough to cope with change and move things forward
  • Self-motivated and result-oriented, and is able to work independently under tight schedule
  • Proven working experience in digital commerce
  • Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools
  • Strong analytical skills and data-driven thinking

We offer 5-day work, 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.

Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.