• Competitive
  • Hong Kong
  • Permanent, Full time
  • HSBC
  • 2019-04-18

Senior Marketing Manager, Customer Strategy - Global Marketing

  • Full time
  • Hong Kong
  • 18 Apr 19

Senior Marketing Manager, Customer Strategy - Global Marketing

Some careers shine brighter than others
If you're looking for a career that will help you stand out, join HSBC and fulfil your potential.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Senior Marketing Manager, Customer Strategy.

Principal responsibilities
  • ​Acting as the relationship manager between the business and marketing
  • Clearly articulating through the business brief and other means, business requirements and what this means for marketing
  • Working closely with Business and Marketing partners to develop integrated marketing strategies to support revenue maximisation and market or wallet share for the strategic product or solution area, in alignment with the broader business strategy
  • Being the subject matter expert on the strategic areas assigned within the Marketing team, ensuring that the appropriate level of marketing support is provided to these solution sets
  • Leading the delivery of the marketing plans for the areas assigned, including leveraging the most appropriate resources to deliver marketing activity
  • Working with the Customer Strategy and Insight team to provide insight and expertise that contributes to the strategic conversation around how the areas assigned fit together to build client centric solutions across the business
  • Championing, leading and identifying opportunities and initiatives to drive improvements in customer experience including a cultural mindset on the importance of customer experience and its link to revenue generation for both Commercial Bank and Global Markets
  • Using the voice of the customer, research and insight, complaints, customer and colleague feedback to inform business and operational change
  • Identifying, communicating and acting upon key trends, insights and opportunities to improve Marketing and Business performance across a range of dimensions including marketing initiatives, customer experience and customer journeys
  • For Global Standards and Affiliates, be responsible for execution of common standards, principles and the communications framework across Commercial Bank and Global Markets
  • Across Asia lead the execution of the Conduct Programme

  • Degree level qualification in marketing or business studies preferred
  • Extensive experience within a Financial Service based institution
  • Demonstrated ability to identify strategic needs based solutions both now and in the future
  • A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering campaign strategies and multi channel high profile campaigns
  • Experience and evidence of working within teams over multiple sites
  • Proven understanding of customer insights and their role in marketing strategy development and delivery as well as communications development
  • Commitment to putting the customer at the heart of all development activities
  • Able to influence at senior level to drive improvement
  • Strong understanding of communication developments and emerging consumer, business decision maker and industry trends
  • Proven ability to influence leadership teams
  • Proven ability to work on multi function projects demonstrating excellent relationship building skills
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Ability to think innovatively, shaping and communicating new concepts
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.