The Regional Marketing team is a dedicated marketing centre of excellence resource within the Asia Pacific ex-Japan region designed to foster excellence in marketing strategy and execution through the development of regionally executed marketing programs and the provision of strategic and tactical support to country marketing teams. The regional team works alongside country channel marketing teams as well as regional and local distribution teams to ensure a consistent strategic direction for our sales and marketing programs. With the marketing efficiency supporting 2030 FIL growth target, the regional marketing team works alongside Global CMOs team across global key initiatives to ensure scalability, transferability and adaptability.
As part of the Regional Marketing team, the Performance Marketing team is newly created to deliver relevant and personalised cross-channel engagement to our customers and prospects by fostering a unified approach to marketing data collection and management. The team works alongside with country channel marketing teams to provide strategic guidance, support, and centralise implementation where needed to drive consistency and efficiency across APAC ex Japan. The team's scope spans across a range of marketing capabilities including SEM/SEO/Retargeting planning and execution, overall marketing data analytics strategy and standardisation, as well as working closely with global digital partners on advertising/analytics technology adoption.
Purpose of your role
The purpose of this role is to drive integration and expansion of always-on digital marketing channels (SEM, SEO, Retargeting) that will enable the organisation to further reach and engage with our customers throughout their digital journeys. The role acts as a champion of performance marketing best practices and leverages data to inform our current channel strategy and new channel expansion approach to increase our digital footprint. In partnership with agencies, the role leads end to end implementation and optimisation tactics across all always-on channels for multiple business segments. The role engages with a diverse set of stakeholders and cross-functional partners across the globe to deliver on marketing objectives and overall business goals.
Experience and Qualifications Required
Great minds, better together.
Fidelity International is an equal opportunities employer and is commited to a policy of treating all its employees and job applications equally.