Senior Digital Channel Manager - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 24 Sep 18 2018-09-24

Senior Digital Channel Manager - Retail Banking and Wealth Management

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Retail Banking and Wealth Management serves more than 38 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Senior Digital Channel Manager.

Principal responsibilities

  • ​Implementing the digital channel strategy to acquire new to bank International customers and drive digital product sales and engagement.
  • Developing initiatives and building actions under the Digital as a Channel operations focusing on content management, digital messaging, performance analytics and optimisation to deliver a truly personal and relevant experience for every International customer and prospect.
  • Accountable for setting clear Digital as a Channel priorities and collaborating closely with local, regional and global teams to drive implementation and operationalisation
  • Responsible for driving account openings and product engagement across the Digital Channels in core markets of International in Asia Pacific
  • Deliver value across the key Digital as a Channel operating activities that span content management, digital messaging, digital optimisation, digital data and digital acquisition
  • Lead and drive optimisation of the elements of the digital channels that span public website, SEO, media, data & technology services, Push, Email, SMS, Secure Site and App messaging slots
  • Responsible for the integration between stakeholders across the matrix, geographic and business


Qualifications
Requirements
  • Leadership experience in customer focused organizations, in disciplines such as digital, marketing or change management skills motivating and inspiring others to excel
  • Proven digital skills with demonstrable success in creating strategic action grounded on external and internal data and insights, and building execution capability
  • Deep understanding of CRM, segmentation and management techniques, journey optimization techniques and analytics.
  • Possess a blend of business and technical savvy
  • Ability to drive strategy into action.
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Proven ability to build strong relationship across stakeholder groups with the ability to effectively influence and communicate across various business lines and units and at senior levels within the organisation with conflicting priorities
  • An entrepreneurial drive, with the ability to deconstruct and solve problems, to investigate drivers and figure out why things happen.
  • Customer focussed, results based approach, able to deliver to deadlines.
  • Energetic, positive attitude and team player.
  • Proficiency in spoken Mandarin and Cantonese desirable.
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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