Senior Business Strategy Manager/ Business Strategy Manager (MIS & Modeling) Senior Business Strategy Manager/ Business  …

Bank Of China (Hong Kong) Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Senior Business Strategy Manager/ Business Strategy Manager (MIS & Modeling)
Responsibilities:
  • Plan and manage the development of segmentation models and segment strategies based on the advanced statistical modeling / data mining / AI & machine learning technologies to ensure all activities adhered to established tactics and goals.
  • Drive the development and application of statistical and propensity models in customer targeting and retention strategies for maximizing the sales and revenue growth
  • Drive the Customer Relationship Management process to ensure a proper closed-looped learning in place to improve the sales and services effectiveness across all customer touch points
Requirements:
  • Degree or above with major in quantitative, numerical science or related discipline
  • At least 10 years' experience in banking / insurance / retail business, with proven track record and exposure in sales, marketing, product and channel management, CRM and segmentation
  • Expert knowledge of SAS with excellent analytics skills and extensive use of data mining techniques in statistical modeling development, covering segmentation, acquisition, attrition, cross-selling, fund movement models and related applications
  • A mature self-starter with strong drive, motivation, committed with good business sense, proven managerial ability and strong understanding of the personal banking market
  • Excellent interpersonal and communication skills with excellent written and spoken English and Chinese, knowledge of Mandarin would be a definite advantage
Applicants with less experience may be considered as Business Strategy Manager

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