Segmentation and Audience Manager ASP - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • HSBC
  • 18 Oct 18

Segmentation and Audience Manager ASP - Retail Banking and Wealth Management

Some careers shine brighter than others
If you're looking for a career that will help you stand out, join HSBC and fulfill your potential.

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Segmentation and Audience Manager ASP .

Principal responsibilities

  • This role is responsible for the initial definition of success criteria of digital messaging performance metrics for all inbound and outbound digital messages. Subsequently the role holder will be responsibility of ensuring that digital messages deployed by Digital Messaging Specialists meet or exceed performance metrics to ultimately drive revenue plans for global Digital.
  • The role holder will work closely with the Business Digital Messaging lead, Inbound Digital Messaging Lead and Outbound Digital Messaging lead to execute outbound messages in step with the business communication runway.
  • It is expected that the role holder with chair performance messaging review sessions holding the Digital Messaging Specialists and their respective line managers in Inbound and Outbound accountable on targets.
  • The jobholder will have accountability for collaboration of all data enabler's digital messaging activities within Digital which will include, but is not limited to segmentation, targeting, data analysis and data provisioning. The role holder will also have primary accountability for management reporting of digital message performance in various group, regional and in country forums.
  • As a result the role holder will ensure leadership of the team to ensure optimum segmentation and data provisioning to enable execution of inbound and outbound digital messages.
  • The jobholder will work closely with Digital Messaging Leadership peers to enable operational insight and to offering a pragmatic approach to business teams for improved digital messaging delivery and to other digital messaging teams, Analytics, digital insight and act as the point of escalation for any data related issues that related to Digital Messaging.
  • Influencing and challenging the drivers for change to assure proven solutions adopted in other markets are appropriately considered. Supporting the implementation of Group Digital Strategy by initiating new business, sharing best practice and engaging business areas and functions to deliver and drive change. Influence and coach business stakeholders to assure initiated change align to Group Strategy whilst meeting local market requirements.

  • Post Graduate or Masters Graduate
  • Demonstrate having the necessary subject matter and leadership experience to create the framework and instil a performance culture
  • Possess critical thinking and business awareness to determine the questions that need to be asked of the data to unlock performance step changes
  • Have the analytical skills to test a hypothesis and articulate the conclusion without guidance
  • Strong Analytical ability and experience. Prefer excellent attention to detail, and the ability to work with complex data from a variety of sources, and to operate effectively where data is ambiguous or incomplete
  • The ability to quickly understand customer and operational considerations such as risk
  • Previous experience of either Financial Services problem sets or dynamic messaging problem sets.
  • Excellent understanding of project methodology, frameworks and best practice
  • Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations
  • Innovative, the ability to approach things differently or do different things to deliver goals
  • Commercial focus, capable of identifying and quantifying key business drivers to achieve business goals
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, such as commercials, risk, customer experience. Determine the implications and make recommendations as needed.
  • Excellent relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Proven track record of delivering best in class data segmentation and targeting strategies that have enable both inbound and outbound digital messaging
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.