Segment Management Manager Segment Management Manager …

Bank Of China (Hong Kong) Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Segment Management Manager
Responsibilities:
  • Assist senior executives in formulating and implementing the acquisition, cross-sell, growth and retention strategies for up and mid-segment customers, aiming to achieve the business targets and improve customer experience
  • By analyzing the customer behaviour and needs referencing market research and customer profile, propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
  • Liaise closely with product, channel and marketing team to cross-sell suitable bundled products and services to meet target customers' needs holistically, and eventually contribute to the Bank's bottom line
  • Plan, implement and monitor sales activities, marketing campaigns and customer events
  • Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service models, platforms, aiming to improve customer experience and sales at various touch points, in particular through remote channels
Requirements:
  • Degree or above with major in Business Administration, Marketing, Finance or related discipline
  • At least 5 years solid working experience in product management, customer management or sales development in banking industry
  • Familiar with banking products and operations / service enhancement, and with the drive to strive for success
  • A mature self-starter with strong drive, motivation and committed with good business sense and problem solving skills
  • Be innovative with good organizing & problem solving skills. Excellent communication and presentation skills with good command of English and Chinese in both spoken and written, including Putonghua

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