SSGA Marketing Manager, Asia Ex-Japan , Vice President

  • Competitive
  • Hong Kong
  • Permanent, Full time
  • State Street
  • 16 Oct 17 2017-10-16

This role represents an opportunity for a passionate, results-driven, and creative thinker who will play a meaningful role in the expansion of our Asia ex-Japan business in both the intermediary and institutional channel.

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

Our promise to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.

State Street is an Equal Opportunity Employer, and prohibits discrimination against applicants or employees on the basis of any legally protected characteristics.


Job Description


Job Summary:

  • This role represents an opportunity for a passionate, results-driven, and creative thinker who will play a meaningful role in the expansion of our Asia ex-Japan business in both the intermediary and institutional channel.  As a strategically important position you will directly work with our Hong Kong business leadership and the Global Marketing teams in Boston and London.  We seek an individual who can translate the business strategy into a focused marketing strategy to position SSGA positively against our key competiors and drive revenue.  This role is very much hands-on. 


Responsibilities and Expectations

  • As a Vice President the Asia ex-Japan Marketing Manager will be accountable for the SSGA marketing activities against both the intermediary (75%) and institutional (25%) channel in the region.   You will define the marketing strategy, execute the key deliverables, leverage the global marketing team for support and be a key member of the SSGA Asia ex-Japan business reporting on marketing activity, progress and success metrics.  This is a high profile role within the business and requires an experienced individual who is equally adept at strategic planning and execution as well as managing senior stakeholders and working within a truly global team.     


Specific Duties

  • Responsible for the Intermediary (75%) and Institutional (25%) Marketing strategy for Asia ex-Japan, keeping abreast of local market conditions and developments that drive the marketing strategy

  • Plan, manage and deliver fully integrated campaigns for focus funds/themes including driving collateral development specific to regional requirements 

  • Help oversee and set priroties for the HK based marketing team (content, web, DM) in order to execute strategy

  • Work with sales and broader marketing colleaugues to identify opportunities and develop initiatives

  • Establish and execute marketing plans with strategic partners.

  • Responsible for maintaining and developing our regional digital presence with web partners in Sydney and Boston

  • Effectively manage and build strong relationships with key internal stakeholders and external agencies on an ongoing basis

  • Ensure that all marketing activities comply with the local regulatory requirements  

  • Responsible for budget planning, allocation and day-to-day management for all channel activities

  • Delivery of key marketing metrics ensuring activity is measurable against business revenue targets



  • 10+ years of asset management experience part of which should be in a similar marketing role

  • Understanding of local domestic markets and channels

  • Experience and track record of success within large, complex organizations

  • Strong verbal, written, presentation and organizational skills.

  • Confirmed ability to create, execute, track and report on integrated marketing plans and tactics.

  • Demonstrated disposition toward flexibility.

  • Thrives in start-up, business building environment with changing priorities.

  • Occasional within the region for events and conferences will be required. 

  • Bachelor’s degree or equivalent, preferably with marketing, business, communications or a related discipline.