SEO & ASO Analyst - Wealth and Personal Banking SEO & ASO Analyst - Wealth and Personal Banking …

HSBC
in Hong Kong
Permanent, Full time
Be the first to apply
Not Specified
HSBC
in Hong Kong
Permanent, Full time
Be the first to apply
Not Specified
HSBC
The health and safety of our employees and candidates is very important to us.  Due to the current situation related to the Novel Coronavirus (2019-nCov), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.  As your application progresses,
The health and safety of our employees and candidates is very important to us.  Due to the current situation related to the Novel Coronavirus (2019-nCov), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.  As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.  If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process will be on hand to answer any questions you might have.
 
Some careers have more impact than others.
 
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
 
Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Across Asia, where wealth pools are growing faster than in any other region, HSBC’s wealth revenues grew 12% in 2019 (year-on-year) to USD5.7 billion. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.
 
We are currently seeking a high calibre professional to join our team as an SEO & ASO Analyst.
 
Principal Responsibilities
  • Ensure all published content and pages are SEO compliant
  • Work with Content Authors to identify and deliver timely content
  • Track, analyse and report regional site traffic
  • Competitor analysis and tracking
  • Make on-going improvement recommendations to regional websites
  • Inform the Global SEO team knowledgebase
  • focused rather than task focused.
Requirements
  • Proven SEO Experience
  • Must be fluent in English (speaking, writing, reading). Fluency in Simplified Chinese is an advantage.
  • Basic knowledge of SEO-related languages such as HTML, CSS and JavaScript
  • Demonstrable understanding of other traffic acquisition channels
  • Knowledge of Conversion Marketing
  • Experience of Adobe Analytics and relevant Search Engine Consoles
  • Experience working with locally relevant keyword and optimisation tooling
  • Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
  • Previous experience in a translation or localisation environment
  • Knowledge of digital ‘best practice’ including SEO, writing for web, optimisation and accessibility
  • Strong analytical, and planning skills and the ability to work with multiple teams.
  • Innovative – the ability to approach things differently or do different things to deliver goals
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, e.g commercials, risk, customer experience; determine the implications and make recommendations as needed.
  • Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Strong understanding of information systems, business processes, the key drivers and measures of success
  • Respectful of different cultures, working with colleagues from across all 5 regions (North America, LATAM, Middle East, Asia Pacific and Europe).
To be considered for this role, the relevant rights to work in Hong Kong is required.
 
You’ll achieve more when you join HSBC.
www.hsbc.com/careers 

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
 
Issued by The Hongkong and Shanghai Banking Corporation Limited.

Company Overview

HSBC is one of the world’s largest banking and financial services organisations. Our global businesses serve more than 40 million customers worldwide through three global businesses: Wealth and Personal Banking, Commercial Banking, Global Banking & Markets. Our network covers 64 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.

We aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions.

Whether you are looking for a first job or taking the next step in your career, we offer many ways for you to achieve your ambitions. Come and work with us and you'll have opportunities to build connections with colleagues and customers worldwide and help build the bank for the future.

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