Regional Digital Marketing Manager Regional Digital Marketing Manager …

Aim Higher
in Hong Kong
Permanent, Full time
Last application, 30 Nov 21
500k – 1 million
Aim Higher
in Hong Kong
Permanent, Full time
Last application, 30 Nov 21
500k – 1 million
Posted by:
Banking Team 1 • Recruiter
Posted by:
Banking Team 1
Recruiter
1. A well-established asset management firm 2. To drive regional digital marketing strategy 3. Dynamic & teamwork environment

Company Description
Our client, a well-established asset manager, is seeking a Regional Digital Marketing Manager.  The successful candidate will be responsible for working with local country teams to drive marketing initiatives. 

Responsibilities

  • Support the regional head of marketing in planning and implementing regional marketing programs to achieve marketing KPIs (including campaign efficiency evaluations, brand awareness and digital performance, etc) 
  • Work closely with local country teams / product marketing teams to ensure online branding standard across the region 
  • Act as a gatekeeper on digital content and channel optimization and create dashboard for monitoring in order to improve efficiency and to make data informed decisions 
  • Take charge of the overall regional governance on digital marketing strategies in the region 
  • Optimize digital channel mix across search, display and social to build audience, and share best practice and analytics insights among country teams 
  • Manage external agencies on various regional projects 
  • Keep abreast of regional / global digital marketing landscape and practice 

Requirements

  • University graduate with degree in Marketing / Communications or related disciplines 
  • At least five years of working experience from agencies or financial services
  • Possess in-depth marketing experience and good knowledge on digital technologies.  Solid knowledge in SEM, Display, CRM, social media, user experience and analytics 
  • Has proven track record in managing complex projects with acute attention to details, including creative development, online / offline media, and KPI measurement, etc
  • Be able to work with senior management / stakeholders in multiple locations in Asia region, and be able to provide insights 
  • Excellent verbal and written communication skills in both English and Chinese 

Interested parties please send your updated resume in WORD format with current and expected salaries (quoting Employer Ref:) to banking@aimHigher.com

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