Mass Proposition Marketing Manager - Global Marketing Mass Proposition Marketing Manager - Global  …

in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Mass Proposition Marketing Manager - Global Marketing
Some careers have more impact than others.

If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight.

We are currently seeking a high caliber professional to join our team as Mass Proposition Marketing Manager .

Principal responsibilities

  • Coordinate and implement customer centric and multi channel marketing campaigns for mass banking proposition in support of the Hong Kong Retail Banking and Wealth Management business
  • Understanding different customer segments and product needs to brief, manage and implement campaign activity which supports segment or product commercial objectives
  • Conduct market and portfolio analysis with appropriate application of consumer insights to assist in creative development and campaign design
  • Independently manage and ensure smooth campaign implementation
  • Monitor and analyse campaign performance, recommend and implement actions for improvement
  • Manage marketing budgets and ensure effective deployment to enhance return on investment
  • Collaborate with internal departments and liaise with external agencies to ensure timely and effective coordination for the rollout of initiatives
  • Ensure all activities are adhered to the established marketing processes and policies and reinforce the brand values



  • University graduate in business studies or marketing is preferred
  • Solid marketing experience, with past track record in segment management and a good understanding of banking products would be highly preferred
  • Proven ability to be a self starter with energy and drive in a challenging and dynamic environment
  • Proficient in data analysis, project management skills, advertising production and direct marketing with good commercial sense
  • Excellent communication skills, fluent in Cantonese and English. Putonghua would be a plus
  • Ability to think innovatively, shaping and communicating new concepts
  • Commitment to putting the customer at the heart of all development and implementation activities
  • A team player with good interpersonal skills and the ability to multitask and meet tight deadlines

You'll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Company Overview

HSBC is one of the world’s largest banking and financial services organisations. We serve more than 39 million customers through four global businesses: Retail Banking and Wealth Management, Commercial Banking, Global Banking and Markets, and Global Private Banking. Our network covers 66 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.

We aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions.

Whether you are looking for a first job or taking the next step in your career, we offer many ways for you to realise your ambitions. Come and work with us and you'll have opportunities to make connections all over the world and help build the bank for the future.