Marketing Manager, Insights Consulting - Global Functions Marketing Manager, Insights Consulting - Global  …

HSBC
in Hong Kong
Permanent, Full time
Last application, 16 Apr 21
Not Specified
HSBC
in Hong Kong
Permanent, Full time
Last application, 16 Apr 21
Not Specified
HSBC
Marketing Manager, Insights Consulting - Global Functions

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (2019-nCoV), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC.  As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey.  If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

Some careers grow faster than others.

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our Global Businesses by optimising marketplace opportunities, our brand strength and customer insight. 

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Insights Consulting.

Principal Responsibilities 

  • Provide support on Insight Consulting AOP Plan ensuring alignment with business line plans
  • Work closely with Business and Marketing partners to develop actionable customer insights based on Business and Marketing requests
  • Translate research and analytics data into business ready insight narratives
  • Support in the development of reports and easily digestible presentations that inform stakeholders of the customer story for markets and broad segments
  • Manage the customer journey mapping using design thinking approaches to support the improvement of key customer experiences
  • Support the development and socialisation of best in class approaches to customer insight development 
  • Serve as a key point of contact for the global insight team and business marketing teams
  • Ongoing prioritisation of customer insight programmes to align with evolving Business requirements
  • Manage external regional and local agency relationship, vendor management and delivery as appropriate

Requirements 

  • Experience in developing customer insight using multiple data sources
  • Ability to distil complex business and customer environment into simple, strategically sound and insight led stories.
  • Good understanding of customer insights and their role in marketing strategy development and delivery as well as communications development.
  • Ability at creative storytelling using data driven insights, and the ability to bring complex consumer data to life for non technical marketing and business partners
  • Experience in working with and developing relationships with third party agency partners
  • Confident working with multiple internal partners and leading multiple workstreams simultaneously
  • Go getter with experience building positive working relationships and working in cross functional teams with differing levels of analytics understanding
  • Demonstrating ability to identify strategic needs based solutions both now and in the future.
  • Proven ability to work on multi-function projects demonstrating excellent relationship building skills.

To be considered for this role, the relevant rights to work in Hong Kong is required.

You’ll achieve more when you join HSBC.
www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.



Company Overview

HSBC is one of the world’s largest banking and financial services organisations. Our global businesses serve more than 40 million customers worldwide through three global businesses: Wealth and Personal Banking, Commercial Banking, Global Banking & Markets. Our network covers 64 countries and territories in Europe, Asia, the Middle East and Africa, North America and Latin America.

We aim to be where the growth is, connecting customers to opportunities, enabling businesses to thrive and economies to prosper, and ultimately helping people to fulfil their hopes and realise their ambitions.

Whether you are looking for a first job or taking the next step in your career, we offer many ways for you to achieve your ambitions. Come and work with us and you'll have opportunities to build connections with colleagues and customers worldwide and help build the bank for the future.

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