Marketing Manager Marketing Manager …

B2B Prime Services UK Ltd
in Hong Kong
Permanent, Full time
Last application, 17 Jan 22
NA
B2B Prime Services UK Ltd
in Hong Kong
Permanent, Full time
Last application, 17 Jan 22
NA
Posted by:
Jennifer Lee • Recruiter
Posted by:
Jennifer Lee
Recruiter
International company B2Broker (Business to Broker) is a fintech developer and liquidity provider for brokerage companies, banks and investment funds. Having occupied its niche in the market since 2014, the company is a leader in its field, and therefore it is constantly growing and developing. Nowadays the company’s offices are situated in Moscow, Saint Petersburg, Limassol, Hong Kong, Minsk, London, Dubai and Kiev.

 

  • Digital marketing strategy development for China region
  • Lead generation from Chinese market
  • Baidu/Sogou PPC and SEM promotion
  • Wechat/Weibo advertising
  • Evaluate website traffic
  • Developing marketing plans and partner campaigns
  • Production of ad hoc content (promotion packs, brochures or specific articles)
  • Ensuring the conformity of the content produced, and ensuring that it is adapted to the country/language if necessary, proofreading, etc. Taking into account specific online requirements (e.g. SEO)
  • Participating in the development (creative phase) and execution of marketing campaigns in accordance with the objectives, making proposals on campaign objectives and the means to achieve them
  • Understanding and adapting marketing strategy to different profiles and audiences (professional investors, prospects, clients, end investors)
  • Participation to regional marketing activity, encompassing event activation, local partnerships, local fund launches and bespoke local marketing
  • Analysis of the performance of campaigns and digital content, and recommendations on areas for improvement

Skills and competencies required

  • Experience within a similar field
  • Good knowledge of the financial industry and the legal aspects associated with marketing (communication rules, regulations)
  • Interest and appetite to contribute to the firm’s client experience and digital roadmap
  • Mastery of marketing techniques, both traditional (brief, creation and production process) and digital (SEO, social networks, data analysis, etc

 

B2B Prime Services UK Ltd logo
More B2B Prime Services UK Ltd jobs
More Jobs Like This
See more jobs
Close