Marketing Manager Marketing Manager …

E Fund Management (HK) Company Limited
in Hong Kong
Permanent, Full time
Last application, 27 Sep 21
E Fund Management (HK) Company Limited
in Hong Kong
Permanent, Full time
Last application, 27 Sep 21
Posted by:
Shirley WANG • Recruiter
Posted by:
Shirley WANG
Marketing, PR , communications 2-5 year of experience in financial industry/asset management Good understanding of ETF and mutual funds

About E Fund Management (Hong Kong) Co., Limited

E Fund Management (HK) Co., Ltd (“E Fund HK”) was officially established in 2008 and is licensed by the Securities and Futures Commission of Hong Kong to conduct Type 1 (Dealing in Securities), Type 4 (Advising on Securities) and Type 9 (Asset Management) regulated activities. As a premier global business platform for E Fund Management Co., Limited (“E Fund”), E Fund HK has a subsidiary in New York, and listed several RQFII ETFs and RQFII/QFII public funds, at six stock exchanges across the US, Europe and the Asia-Pacific. Its award-winning products have been recognized by leading institutions such as Morningstar, Lipper, AsianInvestor and Benchmark for their strong performances relative to peers.

E Fund, the parent company of E Fund HK, was founded in 2001 and headquartered in Guangzhou. It has branch offices in Beijing, Guangzhou, Shanghai, and subsidiaries including E Fund HK and E Fund Asset Management Co., Ltd. E Fund has grown tremendously to become one of the largest fund management corporations in China with total assets under management exceed RMB 1 trillion* (including E Fund HK and China subsidiaries). It is licensed to cover a full spectrum of asset management services in China including, public funds, national social security fund, corporate annuities, discretionary accounts, QDII, QFII and RQFII. E Fund passed the independent verification of the Global Investment Performance Standards (GIPS) in August 2014, signifying an important step forward to become more internationalized with unified performance reporting.

Capitalizing the investment and research ability of E Fund, E Fund HK maintains three investment research teams, each specializing in RQFII/QFII, international and alternative investment. Integrated with E Fund’s global expansion strategies, E Fund HK is committed to providing quality asset management services for onshore and offshore investors in Greater China and US ADR markets. Via the construction of a global-facing asset allocation platform, E Fund HK serves as a window to investors in China for asset allocation exposures all over the world.


Key responsibilities

  • Work with internal teams and external agencies (trade and mass media, creative agencies and production house) on advertising campaigns to promote focused products and lift up brand awareness in Hong Kong and overseas market.
  • Daily management of social media accounts by applying marketing strategies and media to launch and position products and services.
  • Review and analyze the performance of partnerships after each campaign and advise opportunities for improvements & further developments.
  • Update or develop company's website and product pitch books, fund flyers and other marketing collateral.
  • Handle the implementing of investor education platform.
  • Coordinate and organize external marketing events such as bespoke webinars, roadshows, industry seminars to support sales’ activities.
  • Collect the latest and most insightful information of the industry and competitors, conduct in-depth analysis and increase industry influences.
  • Manage any ad hoc projects as assigned.



  • Degree holder or above.
  • More than 2 years of experience in Marketing, preferably in asset management or financial services.
  • Good understanding of ETF and mutual funds.
  • Strong proficiency in written and verbal Chinese and English.
  • Detail-minded across all aspects of data, grammar, and general presentation.
  • Proficiency in  Microsoft PowerPoint (required), Excel and other office tools.
  • Able to work independently and under pressure, positive attitude towards new challenges.
  • Familiar with Wechat and other local media platforms, good at analytical tools.


Compensation and Benefits  

E Fund HK is a fast growing company with strong financial resources and parent company support. We offer competitive compensations and career growth opportunities. We also offer attractive benefit programs and continued education support.

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