Manager / AVP, Card Marketing (Bank) Manager / AVP, Card Marketing (Bank) …

Talent Axis
in Hong Kong
Permanent, Full time
Last application, 26 Dec 21
Negotiable
Talent Axis
in Hong Kong
Permanent, Full time
Last application, 26 Dec 21
Negotiable
Posted by:
Cindy Wong • Recruiter
Posted by:
Cindy Wong
Recruiter
Our client, a well-established bank, is now seeking an experienced candidate to join their team.

Key Responsibilities

  • Develop and implement short and long term marketing strategies and campaigns to deliver the key performance indicators of the card business.
  • Take the lead to monitor marketing campaigns’ performance and competitiveness
  • Enhance product features and value propositions to revitalize the overall card’s brand image and usage preference.
  • Formulate portfolio management strategies to aggressively grow account receivables, increase card usage and profitability.
  • Formulate customer engagement strategies and programs for both new accounts and inactive accounts to encourage continuous card usage and increase active ratio.
  • Drive new initiatives and participate in new product development and system / process enhancement projects.
  • Prepare relevant business proposals and tracking reports for presentation to the senior management.
  • Analyze customer / product MIS to understand customer behavior and trend for continuous improvement of the designated areas of card business.
  • Control and manage the marketing budget and ensure effectiveness of every marketing campaign.

Requirements

  • Preferably a Degree holder or equivalent
  • Minimum 5 years of marketing experience in promoting retail banking products, preferable card products
  • Proficient in MS Office
  • Good command of both written and spoken English and Chinese

 

 

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