Manager (New Product Marketing)

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • Bank Of China (Hong Kong) Limited
  • 20 Sep 18 2018-09-20

Manager (New Product Marketing)

Responsibilities:

  • Responsible for and participate in the sales and promotion of E-Finance services and products to ensure the smooth operation of E-finance products; and work closely with internal and external parties to deliver quality services
  • Formulate social media and branding strategy or initiatives, and conduct marketing campaign in various medias
  • Formulate and implement customer's engagement strategy that aims at sharpening the banks' branding and product reputation through continuous target customers' acquisition and activation
  • Plan and organize online and offline marketing campaign to increase exposure in social media and enhance customers' stickiness
  • Leverage professional analytical tools on operational data to drive product delivery and optimize operational effectiveness and efficiency
  • Keep abreast of and conduct competitors' analysis to assess its strengths and weaknesses; conduct research on competitors' channels and services to increase the Banks' competitiveness
Requirements
  • Degree or above (Journalism, Media, education or other related discipline is preferrable)
  • At least 2 years' experience in sales and promotion of E-Finance Products
  • With professional IT background or experience preferred
  • Strong communication, writing and editing skills with excellent command of both written and spoken English and Chinese
  • Strong insight and business acumen, creative and resourceful to create social media campaign with heated discussion
  • Energetic mindset, excellent interpersonal skills, coordination and execution ability, and great sense of team work
  • Strong English oral and written communication skills; good command of Cantonese preferred