Manager, Customer Acquisition, Customer Segment Manager, Customer Acquisition, Customer Segment …

Citi
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Citi
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive
Citi
Manager, Customer Acquisition, Customer Segment
Responsibilities:
  • Formulate and deliver multi-channel acquisition and client upgrade strategies across segments, oversee the branding, awareness, client experience and new client profitability
  • As key project lead to work with different teams, including Regional teams, Product teams, Sales teams, Branding, Analytics, Operations, Compliance, Legal, etc. on the new acquisition initiatives / value proposition development and delivery
  • Responsible to drive client acquisitions and manage related ATL and BTL programs, including advertising, media plan management, branch POS, cross-selling program to the Bank's customer base (e.g. Credit Card / loan base), online display banners, performance marketing, partnership, social media O2O and client events  
  • Monitor sales channels' performance on acquisition, mainly work with direct sales, Relationship Managers, Bankers, Digital Acquisitions, Telemarketing team on referral & conversion
  • Deliver early engagement framework to continuously improve the on-boarding experience, product take-up and profitability of new clients
  • Perform regular new client profitability analysis, identify gaps and propose action plans to improve the return on investment of client acquisitions  
  • Manage marketing budget to enhance marketing efficiency
  • Manage regular MIS and management report
Qualifications:
  • University graduate
  • Minimum 3 to 5 years of working experiences in banking industry, preferably in marketing
  • Good command of written and spoken English and Chinese
  • Good leadership, interpersonal skills and be a good team player
  • Fast-paced, self-motivated, independent, result-oriented and able to work under pressure with multiple deadlines
  • Strong sense of end-to-end ownership and "must-do" mentality
  • Detail-conscious, highly organized with commitment to executional excellence
  • Knowledge of marketing technique and banking knowledge is essential
  • Excellent skill in Excel / Powerpoint / Word and basic statistical knowledge would be added advantages
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Grade :------------------------------------------------------
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Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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