• Competitive
  • Hong Kong
  • Permanent, Full time
  • HSBC
  • 2019-04-21

Lead Digital Copywriter - Retail Banking and Wealth Management

  • Full time
  • Hong Kong
  • 21 Apr 19

Lead Digital Copywriter - Retail Banking and Wealth Management

Some careers shine brighter than others

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential.

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Lead Digital Copywriter.

Principal responsibilities

  • ​Lead User Experience and Design as well as the wider Digital teams by creating clear, elegant English potentially other native languages too, with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation.
  • Support production of high-quality and accurate copy across print, digital and social channels.
  • Support production of marketing and service-related digital messaging working within rigid restrictions and guidelines.
  • Support production of long and short form copy appropriate to a variety of project goals and audiences.
  • Optimise and reconfigure existing internal and external communications to adhere to User Experience best practice.
  • Quality control or Quality Assurance own and teams work, assist colleagues by proofing output as required.
  • Work across a variety of projects, ensuring adequate and appropriate prioritisation.
  • Ensure all content presents an accurate overview of brand and is aligned to brand guidelines or tone etc.
  • Ensure consistency both within and across documents, brands and sub brands.
  • The roleholder can have line management accountability for a team, in which case a proportion of their time will be people focused rather than task focused.
  • Build strong relationships, adopting a joined up approach to execute change at pace with minimum conflict.
  • Be an effective team player through communication, performance management, development plans and reward or recognition practices.
  • Cultivate an environment that supports diversity and reflects the HSBC brand.
  • Build a culture of continuous improvement in customer experience and functionality deployment
  • Seeks opportunities to integrate, simplify and streamline activity through involvement of teams in the geographic and functional matrix.
  • Works in a facilitative manner to build capability in progressing objectives, but does not lose sight of the profitability and productivity outcomes.
  • Acts in a manner that transparently promotes the organisation's values and delivers in an aligned manner.
  • Produce a well-defined recruitment plans, identifying the key milestones and assigning responsibilities or resources where appropriate
  • Communicate plans with key stakeholders
  • Regular review to identify key risks, issues and interdependencies. Determine and apply appropriate mitigation strategies.
  • Ensure an equal and balanced focus is maintained on operating and regulatory risks and ensure the Virtual Management Team positively identifies and mitigates these in a manner that protects the Brand.
  • Ensure regular and positive engagement with key support functions such as Risk, Compliance and Human Resources to ensure alignment of policies and plans necessary to deliver a demanding transformation benefit target.
  • Implementation of Global Standards, Financial Crime Compliance and Risk considerations in an aligned manner within the context of the Retail Banking and Wealth Management strategy through operational practice and planned activity.


Qualifications
Requirements
  • People experience in customer focused organizations, in disciplines such as Digital, Design or product management, with leadership skills motivating and inspiring others to excel
  • English copywriting qualifications or equivalent
  • Strong experience of User Centred Design methodology and its practical implementation
  • Expert in best practice when writing for the web
  • Good understanding of user experience and web best practice
  • Highly experienced in multi-channel content creation web, print, mobile, tablet
  • Good line management experience, supporting and developing others
  • Familiar with the use of prototyping tools, basic Photoshop skills and word-processing software
  • Subject matter expertise of channel, including technical, commercial, marketplace and customer considerations
  • Be Innovative with the ability to approach things differently or do different things to deliver goals
  • Strong communication skills, both written and verbal, to explain complex or technical issues
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Excellent time management and prioritisation of projects and tasks
  • Good experience working with agencies, particularly for usability testing
  • High levels of resilience and self-motivation.
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.