Head of Customer Segmentation & Engagement Head of Customer Segmentation & Engagement …

Charterhouse Partnership Hong Kong
in Hong Kong
Permanent, Full time
Last application, 12 Sep 21
Attractive
Charterhouse Partnership Hong Kong
in Hong Kong
Permanent, Full time
Last application, 12 Sep 21
Attractive
Posted by:
Maggie Yu • Recruiter
Charterhouse Partnership Hong Kong
Posted by:
Maggie Yu
Recruiter
I am looking for a strategic leader to serve and lead as Head of Customer Segmentation & Engagement my client, a leading bank in Hong Kong.

He/She will help formulate and drive the customer engagement strategy to improve the bank’s portfolio quality, customer loyalty and profitability.

 

Key Responsibilities:              

 

  • Formulate customer engagement strategy to deepen customer relationship as measured by revenue per customer, product penetration and customer retention etc
  • Build customer loyalty and privilege program and design seamless engagement journeys to strengthen value proposition of the bank
  • Lead the team to implement effective marketing programs and customer engagement events to grow, engage and retain the Bank’s target customers
  • Formulate customer strategy covering segmentation, channel optimization, communication approach,
  • Identify business opportunities and implement related plans by using analytics, AI, data models to improve program effectiveness
  • Use data-driven approach to identify business opportunities and transform customer insights into actionable initiatives
  • Use AI and data to improve frontline and customer experience, uplift sales productivity and drive incremental revenue from the target segment

 

Key Requirements:                                         

 

  • > 12 years of experience in marketing, customer segment, product management, business analytics or sales and distribution
  • Sound knowledge in Retail Banking and Wealth Management business and products
  • Strong knowledge or experience in data analytics and modelling
  • Cantonese/Mandarin is a MANADATORY

 

If you are interested in finding out more about this career opportunity, please email your resume to Wanny Soh, wanny.soh@charterhouse.com.hk Web: www.charterhouse.com.hk

 

Charterhouse Partnership Hong Kong is here to assist you in your job search. Our experienced recruitment consultants will provide you career advise and assist you in developing a tailored job search strategy

Company Overview
about charterhouse

Charterhouse was formed in 2003 in Australia and it has established itself as a reputed recruitment specialist in its industry. With footprints in Asia, Australasia and the Middle East, we offer professional and bespoke contingency and retained search services across a variety of industrial sectors.

For more information on how we can help you, give us a call for a confidential discussion at (65) 6435 5600.

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