Head of Customer Analytics Head of Customer Analytics …

Talent Axis
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 17 Jun 19
Negotiable
Talent Axis
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 17 Jun 19
Negotiable
Our client, a well-established bank, is now seeking an experienced candidate to join their team.

Responsibilities:

  • Cover Retail Banking Group
  • Lead sub-teams to perform pre-campaign analysis and generate targeted customer base.
  • Formulate strategies and plans for campaign tracking, post evaluation and campaign fulfillment.
  • Conduct tracking and evaluation of marketing programs to enhance its effectiveness and increase customer profitability.
  • Support segments targeting to promote usage & boost up active customer base of digital banking with collaboration with e-acquisition and usage team.
  • Tracking traffic and customer behavior across digital assets including website and mobile applications.
  • Extract insights from data sets for product development, evaluates and identifies opportunities.
  • Collaborate with business users and channel teams to drive business cases on providing the next best action to customers
  • Establish the business case result with regular review

Requirements:

  • Degree holder or equivalent.
  • Minimum 10-15 years of working experience in banking / financial industry, preferably in data mining and database marketing for e-business/e-channel.
  • Proficiency in statistical tools, database software such as SAS, MS-Access, Excel.
  • Analytical with excellent business and market sense.
  • Good sense of ownership and servicing mindset.
  • Good command of written and spoken English and Chinese (including Putonghua).
Close