• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 20 Jan 18

HK - GCB - Assistant Vice President, Cards Usage

HK - GCB - Assistant Vice President, Cards Usage

  • Primary Location: HK,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 17040739


  • Formulate business strategies on card usage to achieve business goals and maximize business return
  • Assist business growth and decision management by data mining and preparing analysis of spending behaviors of various customer segments
  • Organize and implement effective Card Usage campaigns from end-to-end to achieve high standard of customers satisfaction and uplift customer experience
  • Develop and implement usage channel strategies to heighten campaign awareness
  • Drive profit margins and enhance business practice through better negotiations with 3rd party vendors and merchant partners and internal parties' liaison
  • Prepare marketing proposal, agency briefs and on time program evaluations
  • Monitor program financials and maintain robust expense tracking to ensure efficiency in marketing spend
  • Assist in generating customer insights and identifying appealing redemption items/services to uplift Citi Rewards Programme
  • Assist in driving customer loyalty and engagement through the Citi Rewards Program including expansion of instant and online redemption
  • Execute regional Rewards initiatives to Citibank credit card loyalty platform to create winning edge to the products
  • Assist in on-going monitoring and assessment on the performance of Citi Rewards Program using customer research, competitive analysis, MIS mining and financial analysis to identify and determine ways to increase main card usage
  • Contribute to driving down the reward costs


  • University Graduate
  • Minimum 7 years or above solid marketing experience in banking/card industry
  • Sound knowledge and practical marketing experience in credit card industry
  • Excellent interpersonal skills
  • Highly organized, independent with strong initiatives
  • Strong supervisory skill and ability to give direction, training and guidance to subordinates
  • Fast thinking with creative and determined mind
  • Excellent communication and presentation skills
  • Good command of written and spoken English and Chinese