• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 21 Feb 18

HK - GCB - Assistant Manager, Personal Loans

HK - GCB - Assistant Manager, Personal Loans

  • Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 17084713


Product Marketing:
  • Design and launch customer incentive/product promotional campaign to support PIL acquisition
  • Communicate program details and terms to Sales team and relevant support departments
  • Manage the client incentive fulfillment and redemption
  • Ensure programs are in compliance to internal and external guidelines.
Marketing Budget Management:
  • Manage marketing expenses within monthly and full year plan marketing budget
  • Perform timely accrual on marketing spend and manage invoices and payments to related vendors
Channel Management:
  • Monitor and track lead and application performance from Remote Channel
  • Launch initiatives to drive Credit Check user base and application
  • Support launch of new channels for acquisition (e.g. CPO) in terms of end to end process flow design to MIS tracking
Support the launch of digital initiatives:
  • Enhance customer communication (e.g. SMS/eDM)
  • Support the launch of new digital acquisition channel (e.g. OTP top-up)


  • University degree
  • Minimum 3 years working experience
  • Highly organized, independent with strong initiatives
  • Proactive and adapt to dynamic environment
  • Good analytical organizational and problem solving skills with customer centricity mindset
  • Good communication and interpersonal skills
  • Good command of written and spoken English and Chinese