• Competitive
  • Hong Kong
  • Permanent, Full time
  • Citi
  • 19 Feb 18

Event Marketing Senior Project Manager, Vice President/ Project Manager, Assistant Vice President

Event Marketing Senior Project Manager, Vice President/ Project Manager, Assistant Vice President

  • Primary Location: Hong Kong SAR of PRC,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Marketing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 25 % of the Time
  • Job ID: 17064462


Job Purpose:
Develop and execute event projects - responsible for seamless event execution and key point for event queries, policies and external resource planning.
Job Background/context:
  • Reporting directly to the Country Head of Global Event Marketing
  • Position is based in Hong Kong
  • Salary Grade: AVP
  • Subject matter expert, trusted advisor and 'go-to' resource for regional GEM team, multiple business partners, other internal and external stakeholders
  • Supports cross-business event marketing needs and manages new initiatives and projects
  • Partners with GEM peers within the region and across the global network
Key Responsibilities:
On-going / Annual
  • Partner with business product area heads and conduct strategic and annual event marketing planning
  • Collaborate on event marketing project objectives and strategies, program content, and methods to evaluate overall event value to the consumer business
  • Develop creative solutions and fresh approaches to producing events that meet all marketing requirements while leveraging and maintaining the marketing, branding and financial goals of Citi
  • Function as GEM Business Unit Manager for a Citi regional business / function
  • Provide feedback to enhance processes and drive efficiency
  • Manage all components of project budgets, including the approval process and risk controls
  • Manage the design elements of marketing material associated with programs including event websites, save the dates, invitations, etc.
  • Collaborate with internal website developers to manage invitations, online registration and client data
  • Manage vendor relationships and drive superior results through proper management of RFP process 
  • Oversee pre-event details including site selection, contract negotiation, cost analysis, group activities, staging, and food and beverage services
  • Manage all logistical details pertaining to event presenters including audio visual requirements, travel, accommodations and on-site logistics, and coordination of materials
  • Provide detailed communication to venues including logistics, event resumes, BEO's, billing instructions, rooming list, and attendee manifests
  • Develop and review all logistical materials to be distributed to participants on-site including welcome letters, departure notices, seating cards, etc.
  • Manage and direct program details, including meeting room set-up, audio visual, registration/ hospitality, food functions, on-site staff, speaker coordination and transportation
  • Supervise on-site staff in all facets of event execution
  • Manage event close out process in line with Global Event Marketing's policies and procedures, including invoice payment and final budget reconciliation
  • Manage post event communications
  • Generate ROI reporting and metrics
Development Value:
  • Opportunities to work on projects across APAC region to broaden global skill sets
  • Opportunities to work and partner on Global projects
  • Opportunities to take on additional or expanded responsibilities within GEM or Executive Services


Qualifications and Experience:
  • Strong C-Suite client relationship management skills with proven success in being customer-focused; ability to interact effectively with senior leadership and to develop constructive relationships with more senior colleagues
  • Strong negotiation and communication skills
  • Must have proficiency in spoken and written English 
  • Flexibility in work hours - must be able to work non-traditional hours and weekends, and have a flexible travel schedule when required
  • Collaborative "team player" orientation with a strong regional cultural awareness
  • Bachelor's Degree
  • Minimum 9+ years in Event Marketing, preferably in financial services
  • Minimum of 5 years senior project management experience
  • Extensive knowledge of destinations and meeting industry, particularly throughout the Asia Pacific (APAC) region
  • Marketing and/ or Advertising background will be a plus
  • Knowledge of event trends that affect financial services industry and conference centers; read financial and marketing publications, keep current on cultural and sporting events and restaurant reviews to ensure ideas are innovative
  • High level of computer skills including Word, Excel, PowerPoint, Outlook, knowledge of database management
  • Willing to travel up to 30% of time
Skills and Competencies:
  • Ability to effectively manage multiple priorities simultaneously in a fast-paced environment
  • Excellent time management skills to handle projects that have long and short lead times
  • Strong relationship management skills with colleagues of all levels; proven success in being people-focused
  • Good procurement and negotiation skills with quantitative and analytical skills
  • Highly customer focused with the ability to promote a high-service culture within the team
  • Excellent communication skills, with experience communicating and managing at a senior level
  • Demonstrated leadership and management skills
  • Strong analytical, problem solving and reporting skills
Citi Leadership Standards
Any individual joining or working within Citi will also be expected to exemplify the following Leadership Standards. Candidates will be asked to demonstrate evidence against these principles, where applicable, during the selection process:
  • Develops Our People
  • Drives Value for Clients
  • Works as a Partner
  • Champions Progress
  • Lives Our Values
  • Delivers Results
Based on experience, a VP position may be considered.