Event Marketing Manager Event Marketing Manager …

Bank of Singapore
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive package
Bank of Singapore
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Be the first to apply
Competitive package
The incumbent supports the Bank’s business in Greater China, enabling bankers to achieve set objectives in terms of growing client base and achieving financial targets. He/She is responsible to enhance the client experience at all touch points (eg. client events, printing, PR coverage etc) and provide a holistic brand experience to promote the Bank’s unique value proposition, build public awareness, positive brand perception and preference in the minds of our key stakeholders, especially our selected target segments.
  • Developing strategies and tactics to promote the Bank and drive qualified prospects to our events for bankers’ follow-up
  • Deploying successful marketing initiatives and owning their implementation from ideation & conceptualization to execution
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Curate programme content and execute events in the Greater China and North Asia region, with a strong focus on Hong Kong.
  • Internal & external communications support such as events invitation, speeches, presentations, pre/post event write-ups, post event surveys, etc.
  • Internal events: Occasional/adhoc event support and social media content creation
  • External events: Full responsibility for crafting events invitations, speeches, presentations, pre/post event write-ups, event survey and tracking event success etc
  • Chinese content shall be created on proactive basis with Supervisor, Head of Marketing or GC Team Leaders to support GC target market
  • Able to read and write in English and Cantonese. Ability to read and write in Mandarin is a plus.
  • Manage and be responsible for the marketing budget, allocate funds wisely.
  • Measure and report ROI, gain insights and assess results against goals

Requirements:

  • University degree in Marketing, communications,  or related field
  • Minimum 8 years of relevant experience in banking or finance industry
  • Demonstrate experience/ potential in marketing plus willingness to learn
  • Proven skills in identifying target segments and in creatively devising communication messages/ translation copy that engage, educate and motivate
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Solid knowledge of the various marketing disciplines of PR, branding, advertising, event management and online marketing
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • MUST be team player with CAN DO attitude
     

 

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