• Negotiable
  • Hong Kong
  • Permanent, Full time
  • Standard Chartered Bank Hong Kong
  • 02 Oct 17

Director, Web Analytics Specialist

  • Location: Hong Kong
  • Salary: Negotiable
  • Job Type: Full time

Please view Job Description for details.

This role is responsible for creating and executing the analytics measurement tools for the Bank's digital assets (website and mobile), with the aim to accelerate the digital sales via SEO, and continued growth in the organic search traffic and improvement in search rankings. This role will also be a key person to collaborate with the internal stakeholders to implement the best practices of SEO. This role reports into the Head of Digital Analytics of Retail Digital Banking Team.

Key Roles and Responsibilities

  • Drive traffic to the website using the most up-to-date SEO tactics
  • Develop a robust website measurement tools, monitor and quantify the search efficiency, maintain regular dashboard, identify new trends or flag potential issues to fix
  • Work with the Group web management team, set the technical guidelines for the site owners to maximize SEO success including page speed, markup, contents and taggings
  • Drive the execution of the SEO initiatives, by working with the Group and Country counterparts
  • Collaborate with the web platform team for website updates and enhancements to maximize SEO
  • Keep up-to-date of the latest market changes, algorithem updates, and key events of traffic and web users behavior
  • Initiate activities and user interactions that facilitate reputation, ranking, profile and traffic
  • Work with Digital Marketing Team and develop a robust plan to maximize the benefits from SEO and SEM

Qualifications and Skills

  • At least 5 years of website analytics background; prior experience with Google Analytics or other website analytic tools preferred
  • Solid understanding of SEO best practices and frontend coding techniques including HTML, CSS and Javascripts for SEO implementation
  • Familiar with digital content development techniques and strategies
  • Solid experience in digital analytics and site analytics, and the technology and methodology to implement the analytics tools
  • Proficient in Excel and Powerpoints and ability to articulate the analytics ideas with a business mindset, and ability to present verbally to stakeholders
  • Basic understanding of the Retail Banking Industry
  • Able to work independently, with the enthusiasm to deliver and excel

Diversity and Inclusion

Standard Chartered is committed to diversity and inclusion. We believe that a work environment which embraces diversity will enable us to get the best out of the broadest spectrum of people to sustain strong business performance and competitive advantage. By building an inclusive culture, each employee can develop a sense of belonging, and have the opportunity to maximise their personal potential.

Equal Opportunity Employer

Standard Chartered is an equal opportunity employer. We have a meritocratic culture where each individual employee is valued and respected for who they are as a person and for what they bring to the organisation.