Digital Campaign Manager
We are PIMCO, a leading global asset management firm. We manage investments and develop solutions across the full spectrum of asset classes, strategies and vehicles: fixed income, equities, commodities, asset allocation, ETFs, hedge funds and private equity. PIMCO is one of the largest investment managers, actively managing more than $1.92 trillion in assets for clients around the world. PIMCO has over 2,800 employees in 17 offices globally. PIMCO is recognized as an innovator, industry thought leader and trusted advisor to our clients.
PIMCO is one of the worldâ€™s premier fixed income investment managers with thousands of professionals around the world united in a single purpose: creating opportunities for our clients in every environment. Since 1971, we have brought innovation and expertise to our partnership with the institutions, financial advisors and millions of individual investors who entrust us with their assets. We aspire to cultivate performance and leadership through empowering our people, diversity of thought, and a commitment to an inclusive culture that engages in our global communities. Position Description: Position Description
PIMCO is seeking a digital campaign and analytics specialist to support the APAC Digital Campaign Lead and partner with the APAC Marketing team to execute high quality, highly effective digital marketing programs designed to increase audience engagement, enhance client relationships and drive growth across multiple audiences (institutional, wealth management and end investor) and markets in the APAC region.
In this role, you will work closely with a global team of digital experts, data analysts, writers, producers, developers and investment professionals to present sharp, cutting edge information in ways that keep us consistently ahead of our competitors.
The Digital Campaign Manager will be responsible for implementing, executing, monitoring and optimizing campaign, tailored to regional/local market needs to achieve goals with segmentation and personalization tactics. The candidate will be expected to have deep digital campaign knowledge and understanding the multiple audiences in various APAC markets. In order to deliver a first class client experience, you will need a strong understanding of how to communicate the right message to reach the right audience at the right time in the right place. Responsibilities include but not limited to:
Â• Work closely with the APAC Digital Marketing team, Marketing Managers and business stakeholders across Asia, Japan and Australia to develop and execute high impact digital marketing campaigns to drive optimal business outcomes.
Â• Conduct digital campaign implementation and analytics. Digital marketing campaigns include email programs, segmentation programs, personalization & nurturing programs, web advertisement and social media programs.
Â• Gate keep tracking/tagging, monitor campaigns and website performance, establish the dashboard in the marketing intelligence system and share insights with the APAC Marketing Team on regular basis. Identify actionable improvements and optimize campaign performance to achieve business KPIs and drive conversions.
Â• Analyze data, identify segmentation and deploy personalization tactics in digital campaign.
Â• Understand the business objectives and pain points. Identify gaps and design client specific journeys tailored to various audiences/segments.
Â• Understand the customer experience journey and issues, content organization and management, navigation schemes and labeling, and page-level information design.
Â• Coordinate closely with the global Marketing function to ensure strict adherence to PIMCOâ€™s brand standards, look-and-feel and to harness best practices across geographies and business channels.
Â• Ensure digital deliverables are compliant with relevant regulatory requirements and internal policies. Position Requirements: Education:
Â• Bachelorâ€™s degree in communications, marketing, business, management information systems, technology or statistics related discipline
Â• Professional qualification in economics or finance a plus Experience:
Â• 5+ yearsâ€™ digital experience, asset management or financial services industry preferred.
Â• 7+ yearsâ€™ experience on data analysis and digital campaign.
Â• Proficiency in spoken and written English and Chinese (Mandarin and Cantonese/Traditional Chinese and Simplified Chinese). Understanding Japanese is a plus.
Â• Experience working across multiple markets and teams.
Â• Knowledge of the applicable financial promotions regulations and privacy related regulations in APAC jurisdictions preferred. Digital Skillset:
Â• Strong statistical and analytical skills.
Â• Excellent knowledge of tagging and tracking related program language.
Â• Experience of rolling out digital initiatives and launching campaigns.
Â• Proficiency in basic technology applications, knowledge of technology, content management systems (particularly Sitecore).
Â• Clear understanding of configuring site templates, lists, content types, meta-data, planting tags and tracking code etc.
Â• Good knowledge or has knowledge using marketing automation tools such as Marketo or Eloqua.
Â• Good knowledge of analytics tools, such as Google Analytics, GTM, DoubleClick, Floodlight, Domo and PowerBI.
Â• Experience with HTML (including CSS and XML). General:
Â• Demonstrate strong interest in and knowledge of digital development and trends.
Â• Demonstrate the ability to organize and communicate information effectively in writing.
Â• Demonstrate above-average interpersonal communications.
Â• Possess the ability to work effectively with others.
Â• Focus on specific goals and demonstrate a sense of personal accountability and urgency for achieving results.
Â• Foster a sense of teamwork, assisting others when needed/required.
Â• Ability to multi-task and work in a fast-paced and professional environment with frequent shifts in priorities as business needs dictate.
Â• Have a strong sense of honesty and integrity.
Â• Maintain a strong commitment to quality and attention to detail, ensuring that work is completed accurately and to deadline.
Â• Develop and apply new ideas, approaches and methods with an entrepreneurial spirit. Benefits:
PIMCO is committed to offering a comprehensive portfolio of employee benefits designed to support the health and well-being of you and your family. Benefits vary by location but may include:
- Medical, dental, and vision coverage
- Life insurance and travel coverage
- 401(k) (defined contribution) retirement savings, retirement plan, pension contribution from your first day of employment
- Work/life programs such as flexible work arrangements, parental leave and support, employee assistance plan, commuter benefits, health club discounts, and educational/CFA certification reimbursement programs
- Community involvement opportunities with The PIMCO Foundation in each PIMCO office