Digital Banking/ E-banking Manager Digital Banking/ E-banking Manager …

Randstad Hong Kong
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 29 May 20
HKD30000 - HKD50000 per month
Randstad Hong Kong
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 29 May 20
HKD30000 - HKD50000 per month
Digital Banking/ E-banking Manager

Digital Banking/ E-banking Manager

Responsibilities

  • Drive Online & Mobile banking user registration & adoption, activation and usage
  • Increase Digital 'active' users through data-led on-boarding, attrition-gating and reactivation programs
  • Manage usage and launch campaigns for digital capabilities on mobile, desktop and self-service machines
  • Design and execute on-boarding and sales journeys to acquire new customers and increase engagement amongst existing user-base via digital channels
  • Design and execute engagement programs to improve product holding and profitability amongst digital user-base
  • Leverage on digital capabilities to migrate customers and transactions from high-cost touch-points to low-cost self-service channels
  • Own and manage campaign and KPI measurement and MIS reporting (usage volumes, users, revenue)
  • Collaborate and work with partners (Project Managers, Product Manager, Segments, Analytics, Research and Customer Support teams) to prioritise and market Bank's digital roadmap

Requirements

  • At least 8 years working experience in digital campaign/ digital banking channel management experience
  • Preferably have a banking or e-Commerce background
  • Demonstrate the ability to conceptualise unconventional and creative approaches to problem solving
  • Customer experience focus and able to design optimal user journey's for sales and marketing campaigns
  • Able to influence through strong interpersonal and communications skills
  • Able to manage tight timelines and multiple engagements / projects - Should be able to work with and use vast amounts of data from multiple sources

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