Deputy Head of Marketing & PR - Virtual Bank Deputy Head of Marketing & PR - Virtual Bank …

Hays Banking & Financial Services Hong Kong
in Hong Kong
Permanent, Full time
Last application, 23 Oct 21
Hays Banking & Financial Services Hong Kong
in Hong Kong
Permanent, Full time
Last application, 23 Oct 21
Hays Banking & Financial Services Hong Kong
Your new company A Virtual Bank is looking for a Deputy Head to join their Marketing & PR Communication Team, with a bigger focus on Corporate Communication Strategy

Your new role

  • To initiate marketing plan for the bank and working closely with C-levels in strategic planning and development related to marketing and corporate communication;
  • To plan and drive all communications activities and ensure they are in line with the bank's core value;
  • To develop, build and maintain strong relationships with media, business partners, and internal & external stakeholders to enhance branding and corporate image;
  • To manage all integrated brand communications, marketing projects, public relations and CSR activities;
  • To manage profile raising for senior executive;
  • To manage corporate websites, social media and internal communication platforms;
  • To give response to media enquiries and issues out of normal office hours as and when they arise, including crisis management, ensuring coordination and consistency with approved corporate messaging;
  • Create the public relation strategy with C-level
  • Work with the Group PR team and external agencies to execute the public relation strategy
  • Engage with relevant stakeholders, including media, government bodies, NGO's, industry institutions, universities

What you'll need to succeed

  • A Bachelor's degree in a related business field preferred.
  • Professional certification on (especially digital) marketing / PR is desired.
  • 10+ years of related experience.
  • Excellent verbal and written communications skills with proven ability to maintain confidentiality.
  • Excellent command of English and Chinese, knowledge of Putonghua an advantage
  • Well-versed in PC knowledge and skills, e.g. MS Word, PowerPoint.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can also share Keith your CV to
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

Company Overview

We are Hays, the leading global experts in qualified, professional and skilled recruitment. The 11,000 people we employ around the world partner with clients and candidates to power the world of work.
Every day our expert consultants help thousands of candidates find their next role, and they also help clients reshape workforces and deal with talent shortages. Last year we placed 77,000 people in permanent jobs and 244,000 people into temporary roles.

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